Visca Marketing GmbH

Performance Marketing

• Implementation and scaling of performance-driven influencer campaigns
• Scouting, selecting and booking influencers for various brands
• Independently negotiating fees and terms
• Managing and optimizing influencer budgets
• Creating clear, performance-oriented briefings
• Analyzing and reporting relevant KPIs (ROAS, revenue, CPA, new customers)
• Testing new creators, formats and platforms
• Maintaining and developing influencer databases
• Close collaboration with Key Account and Strategy teams

Influencer Performance Marketing Manager