Visana Health

Senior Manager, Enrollment Marketing

Visana Health

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $150,000 per year

Job Level

Senior

About the role

  • Drive Member Enrollment Campaigns (Strategy & Planning)
  • Own enrollment marketing strategy for assigned health plan and employer accounts.
  • Build campaign calendars aligned to open enrollment and year-round engagement moments.
  • Align campaign priorities to meet client goals and Visana growth targets.
  • Execute multi-channel campaigns across email, SMS, direct mail, webinars, events, and employer toolkits.
  • Lead webinar strategy to drive strong promotion and high attendance/engagement.
  • Own employer toolkit strategy and partner with Client Success to drive year-round employer adoption.
  • Write and refine member-facing copy; partner with design to deliver high-quality creative.
  • Lead client-facing marketing planning meetings and working sessions; translate goals into clear campaign plans and deliverables.
  • Manage ongoing stakeholder communication, ensuring alignment on timelines, approvals, and performance.
  • Balance customization requests with scalable marketing frameworks, recommending solutions that protect quality, efficiency, and speed.
  • Partner closely with Client Success to ensure marketing execution supports retention, renewal, and account health.
  • Coordinate cross-functional execution with design, copy, and operations to deliver polished, on-time client-ready assets.
  • Act as the primary marketing point of contact for health plan marketing teams, leading broad + claims-based member outreach strategy.
  • Provide strategic enrollment marketing guidance for SMB and jumbo employer accounts, supporting high-impact planning and positioning discussions.
  • Partner with Analytics/Data to define success metrics, interpret performance insights, and translate results into strategic recommendations.
  • Maintain and evolve Visana’s B2B2C enrollment marketing playbook; act as a go-to resource for Client Success and internal teams.
  • Track enrollment campaign performance and full-funnel conversion (enrollment → scheduled → completed → retained).
  • Translate results into clear client or campaign recommendations, testing ideas, and ongoing optimizations to improve ROI.
  • Partner with Sales and Implementation during pre-sale and launch planning to embed marketing strategy, deliverables, and commitments into client agreements and implementation plans.
  • Build and refine scalable templates, workflows, and best practices that increase quality and speed across accounts.
  • Stay current on AI trends and emerging tools; identify practical use cases to improve speed, quality, and consistency across Enrollment Marketing.
  • Manage and mentor one direct report to start.
  • Set clear expectations, provide coaching, and create an environment where great work ships fast and keeps getting better.

Requirements

  • 5–7 years of experience in B2B2C marketing, enrollment marketing, or lifecycle marketing (ideally in healthcare, health plans, employers, or the benefits ecosystem).
  • Proven success driving measurable enrollment outcomes through multi-channel campaigns.
  • Strong client-facing experience, with the ability to confidently partner with external stakeholders and internal teams.
  • Exceptional writing skills and the ability to translate healthcare topics into clear, motivating member-facing messaging.
  • Strong creative sensibility and an eye for design and brand consistency.
  • Strong project management skills and the ability to manage multiple campaigns and stakeholders simultaneously.
  • Analytical mindset and comfort using data to make decisions (experience with Mixpanel, Lightdash, or similar tools like Looker preferred).
  • Strong understanding of funnel performance, marketing efficiency, and the connection between enrollment marketing and revenue outcomes.
  • Ability to thrive in a fast-paced, high-growth environment with a hands-on, ownership-driven approach.
  • People leadership experience or readiness to manage and mentor a direct report.
  • Growth mindset, curiosity, and skill in self-development, including using AI tools to scale growth and operations.
Benefits
  • Comprehensive medical, dental, and vision insurance
  • HSA & FSA options
  • 401(k)
  • Unlimited PTO
  • Benefit perks like Wellhub and Talkspace
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B2C marketingenrollment marketinglifecycle marketingmulti-channel campaignsproject managementdata analysisfunnel performancemarketing efficiencycopywritingcampaign optimization
Soft Skills
client-facing experiencecommunicationcreativityproject managementanalytical mindsetleadershipmentoringadaptabilitycollaborationgrowth mindset