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About the role
Key responsibilities & impact- Own the planning, execution, and optimization of all external conferences, trade shows, and field marketing events.
- Help shape which events we should attend by analyzing market segments, vertical opportunities, and regional expansion priorities.
- Develop experiences that stand out in crowded nonprofit/tech event spaces (e.g., interactive activations, storytelling spots, “give back” tie-ins aligned to mission).
- Partner with sales, partnerships, and marketing to align event strategy with business objectives and revenue goals.
- Develop event plans, budgets, timelines, and success metrics for each field initiative.
- Manage event logistics including booth design, collateral, shipping, sponsorship deliverables, and lead capture.
- Coordinate speaker submissions, session content, and on-site activations that position Virtuous as a thought leader in nonprofit fundraising.
- Ensure all events reflect Virtuous’ brand, messaging, and customer-first experience.
- Build pre-event, during-event, and post-event campaigns to maximize engagement and follow-up.
- Partner with marketing operations to track, measure, and report on event ROI, including leads generated, influenced pipeline, and closed revenue.
- Develop playbooks to continually improve field performance and increase conversions.
- Work closely with the sales team to ensure alignment on event goals, booth staffing, and follow-up strategy.
- Provide sales with the right tools, messaging, and collateral to engage prospects at events.
- Partner with marketing to deliver compelling stories and showcase product differentiation on-site.
Requirements
What you’ll need- 3–5+ years of experience in B2B SaaS field marketing, event marketing, or demand generation.
- Proven ability to manage multiple conferences and events simultaneously from strategy through execution.
- Hands-on experience with event platforms, lead capture technology, CRM, and marketing automation tools (HubSpot experience preferred).
- Strong project management skills; proficiency in project management software such as Asana, Trello, or Monday.com.
- Excellent organizational, communication, and cross-functional collaboration skills.
- Ability to analyze event performance, deliver data-driven insights, and optimize for ROI.
- Experience supporting sales teams with pipeline-driving field marketing initiatives.
- Bachelor’s degree in marketing, communications, business, or related field.
- Bonus: Familiarity with the nonprofit sector and/or fundraising technology.
Benefits
Comp & perks- Market competitive pay leveraging Carta data
- Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
- 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
- We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO
- Supportive time off including paid volunteer days and company holidays
- Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
- 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
- We pride ourselves on Community and host exciting company outings and events.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Event PlanningBudget DevelopmentData AnalysisPerformance OptimizationLogistics Management
Soft Skills
Organizational SkillsCommunication SkillsCross-Functional Collaboration
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business