Marketing Automation Specialist

VirtuHire

Marketing Automation Specialist creating innovative marketing campaigns using automation and AI tools. Leading efforts in integrated marketing strategies and data-driven results for a dynamic team.

Posted 7/29/2026full-timeRemote • 🇿🇦 South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in GoHighLevel or Instantly for building and optimizing sales funnels, designing targeted email marketing campaigns, and managing automated workflows. Proficient in leveraging AI tools to enhance marketing efforts and analyzing campaign performance for actionable insights.

Highest-signal resume keywords

GoHighLevel ExpertiseEmail Marketing ProficiencyAI Tools ApplicationTechnical Troubleshooting SkillsData-Driven Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Funnel OptimizationMarketing Automation PrinciplesAutomated Workflow ManagementCRM IntegrationAPI Integration Expertise

Soft Skills

Outstanding CommunicationInterpersonal SkillsOrganizational SkillsProject Management

Tools & Technologies

GoHighLevelInstantlyJasperCopy.aiMidJourneyActiveCampaignZapier

Industry Keywords

Email MarketingMulti-Channel MarketingCampaign Performance AnalysisMarketing Automation Tools

About the role

Key responsibilities & impact

Mastering GoHighLevel or Instantly to:
Build and optimize high-performing sales funnels.
Design and implement targeted email marketing campaigns.
Create and manage automated workflows.
Integrate with CRMs and other marketing tools.
Leveraging AI tools (e.g., Jasper, Copy.ai, MidJourney) to enhance creativity, efficiency, and personalization.
Driving multi-channel marketing efforts (email, social media, SMS, etc.) with precision and innovation.
Analyzing campaign performance and delivering actionable insights to optimize results.
Troubleshooting technical issues within the marketing stack and ensuring seamless platform integrations.
Staying on top of the latest trends and technologies in marketing automation to keep us ahead of the curve.

Requirements

What you’ll need

Proven experience with GoHighLevel or Instantly—this is non-negotiable.
A solid understanding of marketing automation principles and best practices.
Hands-on experience with AI tools and their applications in marketing.
Proficiency in email marketing platforms, social media schedulers, CRM systems, and related tools.
Exceptional technical skills, including software integration and troubleshooting.
Strong analytical abilities with a data-driven mindset.
Outstanding communication and interpersonal skills.
The ability to stay organized and juggle multiple projects with ease.
Bonus Points If You Have:
Experience with other marketing automation platforms like ActiveCampaign or Zapier.
API integration expertise.

Benefits

Comp & perks

We’re a forward-thinking, growth-driven team that thrives on innovation and collaboration. In this role, you’ll have the opportunity to work with state-of-the-art tools and contribute to impactful marketing campaigns in a fast-paced, supportive environment.