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VirtuHire

DM Setter, Personal Assistant

VirtuHire

DM Setter managing client conversations on Instagram for an online fitness coaching business. Engaging prospects and supporting daily operations while thriving in a remote environment.

Posted 7/29/2026full-timeRemote • 🇿🇦 South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing social media interactions, particularly on Instagram, while effectively qualifying leads and scheduling appointments. Proficient in content editing and maintaining organized operational systems to support business functions.

Highest-signal resume keywords
Instagram Direct MessagingLead GenerationAppointment SettingSocial Media ManagementContent Editing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lead TrackingContent SchedulingLight Content EditingOrganizational SkillsTime Management
Soft Skills
Strong Written CommunicationEngaging Interpersonal SkillsAbility to Work Independently
Tools & Technologies
KahunasNotionObsidianCapCut
Industry Keywords
Online CoachingFitness BusinessPersonal BrandSocial Media Engagement Strategies

About the role

Key responsibilities & impact
  • Manage daily Instagram direct message conversations with prospective clients.
  • Engage with followers, story viewers, post interactions, and inbound leads.
  • Build rapport and qualify prospects for coaching services.
  • Book appointments and discovery calls for the founder.
  • Track leads, conversations, and follow-up activities.
  • Assist with client administration and general business support.
  • Schedule and publish social media content across various platforms.
  • Perform light content editing, including captions, text overlays, trimming, and formatting.
  • Maintain organised records, documents, and operational systems.
  • Provide proactive support to ensure smooth day-to-day business operations.

Requirements

What you’ll need
  • Key Responsibilities
  • - Manage daily Instagram direct message conversations with prospective clients.
  • - Engage with followers, story viewers, post interactions, and inbound leads.
  • - Build rapport and qualify prospects for coaching services.
  • - Book appointments and discovery calls for the founder.
  • - Track leads, conversations, and follow-up activities.
  • - Assist with client administration and general business support.
  • - Schedule and publish social media content across various platforms.
  • - Perform light content editing, including captions, text overlays, trimming, and formatting.
  • - Maintain organised records, documents, and operational systems.
  • - Provide proactive support to ensure smooth day-to-day business operations.
  • Requirements
  • - Previous experience in DM setting, appointment setting, lead generation, or virtual assistant roles.
  • - Strong written English with the ability to communicate in a natural, conversational, and engaging manner.
  • - Experience managing conversations through Instagram or social media platforms.
  • - Excellent organisational and time-management skills.
  • - Ability to work independently and take ownership of tasks.
  • - Reliable internet connection and home office setup.
  • - Comfortable working remotely and managing multiple priorities.
  • Preferred Experience
  • - Experience supporting an online coach, fitness business, personal brand, or online service business.
  • - Familiarity with Instagram growth and engagement strategies.
  • - Experience with content scheduling and social media management.
  • - Knowledge of platforms such as Kahunas, Notion, Obsidian, CapCut, or similar tools.
  • - Understanding of online coaching, fitness, health, or lifestyle industries.

Benefits

Comp & perks
  • What Success Looks Like
  • Within the first 90 days, you will have established consistent daily engagement with inbound leads, maintained organised lead tracking and reporting, ensured content is published on schedule, and become a trusted operational support partner to the founder.
  • Ideal Candidate
  • We are looking for someone who is proactive, dependable, and naturally personable. You should enjoy interacting with people online, be confident managing conversations on behalf of a brand, and have the ability to balance administrative responsibilities while maintaining a high level of professionalism and attention to detail.
  • This is an excellent opportunity to join a growing online business and play a key role in its continued success.