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Digital Marketing, Social Media Specialist
VirtueStaffDigital Marketing Specialist focusing on content creation and ad management for fitness and tumbling clients. Engaging in strategic marketing and optimizing Google Ads for performance and client experience.
About the role
Key responsibilities & impact- Design, edit, and schedule high-quality social media content using Canva and CapCut, focusing heavily on short-form video and carousel/wheel-style posts
- Manage, optimize, and evaluate the performance of Google Ads campaigns; integrate Google Ads data seamlessly with our Wix website
- Oversee the setup and ongoing management of the Vagaro booking system, including creating and updating tumbling classes to ensure an easy online booking experience for clients
- Draft and distribute monthly email newsletters, and write engaging, SEO-friendly monthly blog articles for our website
- Assist in defining overarching marketing strategies, optimize existing ad campaigns, and proactively research and apply for qualifying business grants
Requirements
What you’ll need- Proven experience in digital marketing, social media management, and general administrative support. Experience within the fitness, gymnastics, or sports industry is highly preferred
- Mastery of Canva and CapCut for fast-paced content production. Strong working knowledge of Wix, Google Ads, and social media platform backend algorithms
- Experience with booking and membership software, ideally Vagaro, is a significant plus
- A highly organized self-starter who thinks creatively but is comfortable diving into analytics, tracking metrics, and discovering grant opportunities
Benefits
Comp & perks- Work From Home
- Performance Bonus
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingsocial media managementcontent productionSEOanalyticstracking metricsgrant writing
Soft Skills
highly organizedself-startercreative thinking