VirtueStaff

Marketing Data & Tracking Specialist

VirtueStaff

contract

Posted on:

Location Type: Remote

Location: South Africa

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About the role

  • Set up and manage complex tracking for Google Ads, Facebook Ads, and Bing Ads to ensure 100% data accuracy
  • Configure and maintain CRM tracking and data flows to capture lead source and conversion metrics
  • Oversee the syndication of data between marketing platforms and the CRM to ensure a unified view of the customer journey
  • Regularly audit tracking pixels, tags, and CRM events to verify that all marketing metrics are reporting correctly

Requirements

  • Specialist-level proficiency in Google Tag Manager is mandatory
  • Proven experience in digital marketing ads tracking implementation
  • Extensive experience setting up tracking for Google Ads, Facebook (Meta) Ads, and Bing Ads
  • Direct experience tracking metrics within CRMs and an understanding of how to syndicate data across platforms
  • High attention to detail regarding data integrity and the ability to troubleshoot complex tracking discrepancies
Benefits
  • Work From Home
  • Performance Bonus

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google Tag Managerdigital marketing ads trackingGoogle Ads trackingFacebook Ads trackingBing Ads trackingCRM trackingdata flowstracking pixelstagsdata integrity
Soft skills
attention to detailtroubleshooting