CRM Specialist

VirtualStaff365

CRM Specialist optimising email, SMS, loyalty, and referral retention programs for an Australian online women's fashion retailer. Using Klaviyo, Yotpo, Shopify Plus, and behavioural analytics to increase repeat purchases and customer lifetime value.

Posted 8/11/2026full-timeRemote • 🇵🇭 PhilippinesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Klaviyo email and SMS marketing, with a strong focus on lifecycle marketing and customer retention strategies. Proficient in managing eCommerce platforms like Shopify Plus and utilizing AI tools for campaign optimization and analysis.

Highest-signal resume keywords

Klaviyo Campaign ManagementSMS Marketing OptimizationYotpo Loyalty Program ManagementShopify Plus ExperienceData-Driven Retention Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingEmail MarketingSegmentationPersonalisationWebhooks SetupCustomer Data AnalysisRetention ReportingTrigger ManagementA/B TestingCampaign Scheduling

Soft Skills

Attention to DetailWritten Communication

Tools & Technologies

KlaviyoYotpoShopify PlusAsanaMeta AdvertisingGoogle AdvertisingClaude AI

Certifications & Qualifications

Klaviyo CertificationYotpo Certification

Industry Keywords

ECommerceOmnichannel RetailCustomer Relationship ManagementCustomer RetentionLoyalty Programs

About the role

Key responsibilities & impact

Build, maintain, and optimise Klaviyo email and SMS marketing campaigns
Schedule campaigns in alignment with approved marketing calendars and monitor overall deliverability
Handle routine CRM-related enquiries and occasional inbound customer calls
Provide flexible coverage during major promotional periods as required
Manage complete lifecycle flows including welcome, post-purchase, replenishment, win-back, and VIP journeys
Set up triggers, conditional splits, webhooks, and automated customer journeys
Manage and optimise Yotpo Loyalty and Referrals programs
Build targeted customer segments based on purchase history, lifecycle stage, loyalty status, and predicted value
Personalise campaign content and conduct continuous testing across subject lines, offers, send timing, and channel mix
Prepare retention reports and dashboards tracking repeat purchase rates, churn, lifetime value, and loyalty participation
Translate customer data into practical, commercially focused retention recommendations
Connect CRM audiences with Meta and Google advertising accounts for acquisition and retargeting
Manage customer data within Shopify Plus and update workflow tasks in Asana
Utilise Klaviyo AI tools and Claude to support analysis, personalisation, and campaign development

Requirements

What you’ll need

Minimum 3 years of proven experience in CRM, lifecycle marketing, and loyalty within eCommerce or omnichannel retail
Advanced hands-on proficiency with Klaviyo across flows, campaigns, segmentation, personalisation, and deliverability
Strong experience developing and optimising SMS marketing programs
Direct experience managing and growing Yotpo Loyalty and Referrals programs
Practical experience with Shopify Plus and integrating CRM audiences with paid channels such as Meta and Google
Strong analytical skills with the ability to turn behavioural data into retention strategies
Undergraduate degree in Business, eCommerce, IT, or a related discipline
Excellent written English communication skills and high attention to detail
Official certifications in Klaviyo or Yotpo
Experience setting up webhooks for SMS within automated flows
Familiarity with workflow management software such as Asana
Practical experience leveraging AI tools like Claude to assist with campaign analysis and copy

Benefits

Comp & perks

Permanent work-from-home set-up
Dayshift (Australian Eastern Standard Time business hours)
Full-time job
HMO (STAFF only)
Annual leave
13-month pay
With Government mandated benefits