Email Marketing, CRM Coordinator

VirtualStaff365

Email Marketing & CRM Coordinator managing digital communications for an Australian homewares distributor. Focus on CRM campaigns and customer lifecycle management to enhance customer retention.

Posted 5/25/2026full-timeRemote • 🇵🇭 PhilippinesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Build, schedule, QA, and deploy EDM campaigns and automated flows within Klaviyo
Manage and optimise customer lifecycle journeys, including welcome, abandoned cart, browse abandonment, win-back, post-purchase, and promotional campaigns
Maintain CRM campaign calendars and ensure campaigns are delivered on time and accurately
Support SMS and retention marketing initiatives where required
Develop and maintain audience segmentation strategies based on customer behaviour, engagement, lifecycle stage, and purchase history
Conduct A/B testing across subject lines, creative, content, timing, and segmentation
Monitor deliverability, list hygiene, suppression logic, and email marketing best practices
Support landing page optimisation, customer journey mapping, and broader digital marketing initiatives
Write compelling email copy aligned with the brand tone of voice and campaign objectives
Design and build visually engaging emails using Klaviyo templates and UX best practices
Brief internal or external creative teams regarding campaign assets and promotional requirements
Collaborate with Marketing, Creative, eCommerce, and Data teams
Provide secondary support in paid media marketing, trade marketing, or content marketing projects up to 20% capacity
Analyse campaign performance, including open rates, click-through rates, conversion, revenue attribution, unsubscribe rates, and retention metrics
Prepare regular CRM reporting with actionable insights and recommendations

Requirements

What you’ll need

Minimum of 2 years of experience in Email Marketing, CRM, Lifecycle Marketing, or Digital Marketing roles
Hands-on, intermediate to advanced proficiency using Klaviyo or a highly similar email platform
Strong understanding of customer segmentation, audience targeting, and lifecycle marketing principles
Exceptional English copywriting and verbal communication skills for customer-facing marketing communications
Basic email design capability and a strong understanding of responsive email UX best practices
Strong analytical skills with the ability to interpret campaign performance data and build reports
Excellent organisational skills, high attention to detail, and the ability to meet deadlines in a fast-paced environment
Reliable home internet connection with a minimum of 50 Mbps download and 20 Mbps upload speed, alongside a stable backup connection
Nice-to-Have Skills
Experience within eCommerce, retail, or consumer B2C or B2B brands
Experience managing digital marketing campaigns end-to-end
Proficiency using Shopify or alternative eCommerce platforms
Familiarity with Google Analytics and broader CRM reporting tools
Experience or knowledge in paid media marketing, trade marketing, or content marketing

Benefits

Comp & perks

Permanent work-from-home set-up
Dayshift (Australian business hours)
Full-time job
HMO
Annual leave
Christmas Bonus equivalent to 1 month's wage (pro-rata)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Email MarketingCRMLifecycle MarketingDigital MarketingA/B TestingAudience SegmentationCampaign Performance AnalysisEmail DesignCopywritingCustomer Journey Mapping

Soft Skills

Analytical SkillsOrganisational SkillsAttention to DetailCommunication SkillsCollaborationTime ManagementCreativity