Performance Marketing

• Set up and build campaigns in Meta, Google, and TikTok Ads Manager.
• Conduct daily optimisation, including bid adjustments, budget pacing, and audience refinement.
• Manage ad testing, A/B variants, and performance comparisons.
• Track key metrics such as ROAS, CTR, CPA, conversion rate, and spend pacing.
• Prepare weekly and monthly performance reports with graphs, screenshots, and commentary drafts.
• Support audience research, keyword discovery, and competitive checks.

Paid Ads Specialist

PPC Manager

Virtual Assistant – Pay-Per-Click, PPC

Paid Ads/Media Specialist

Paid Media Specialist