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Virtual Assistant – GoHighLevel, Meta Ads & Creative Production
Virtual AssistVirtual Assistant in a marketing agency responsible for GoHighLevel management and Meta Ads campaigns across multiple clients. Role involves creative production and client support.
About the role
Key responsibilities & impact- **Key Responsibilities:**
- **GoHighLevel (GHL) Management**
- - Build, audit, and maintain GHL accounts, including pipelines, workflows, automations, triggers, and integrations
- - Develop end-to-end automation systems (lead intake, follow-ups, pipeline movement, tagging, appointment booking, voicemail drops)
- - Troubleshoot and resolve workflow issues, broken triggers, and logic errors independently
- - Manage CRM data integrity, including contact records, custom values, segmentation, and tagging across multiple client accounts
- - Support AI conversation bot (Amanda V5) deployments, including workflow triggers and custom value mapping
- - Ensure zero data bleed between client sub-accounts
- **Meta Ads Management (Facebook & Instagram)**
- - Build, launch, and manage Meta ad campaigns across 15+ accounts simultaneously
- - Set up complete campaign structures (awareness, lead generation, retargeting, lookalike audiences)
- - Monitor campaigns daily for performance issues, disapprovals, budget pacing, and audience fatigue
- - Optimize campaigns by identifying what to scale, pause, or refresh based on performance data
- - Manage pixels, lead forms, and conversion tracking setups
- - Conduct audits and continuously improve account performance
- - Interpret and report campaign data clearly for internal use
- **Creative Production (Design Support)**
- - Design high-quality static ad creatives (1:1 and 9:16 formats) for Facebook and Instagram
- - Produce multiple creative variations for A/B testing
- - Ensure all creatives align with brand guidelines, messaging, and compliance standards
- - Make quick adjustments to existing creatives for refreshes or fixes
- - Organize and maintain a clean, structured asset library
- - Apply strong design fundamentals (visual hierarchy, clear CTA, professional aesthetic)
- **Client & Team Support**
- - Provide accurate campaign data, insights, and updates to the Account Manager
- - Support client communication by ensuring all backend systems and reporting are up-to-date
- - Occasionally join client calls to provide technical insights on ads and GHL systems
- - Proactively flag issues, risks, or performance drops before they impact clients
- - Maintain professional and clear communication at all times
- **Additional Responsibilities**
- - Support onboarding of new client accounts using existing SOPs
- - Create and document SOPs for workflows, campaigns, and troubleshooting
- - Collaborate with internal team members to improve systems and processes
- - Assist with administrative tasks and special projects as needed
Requirements
What you’ll need- **Qualifications & Skills:**
- - 4+ years of experience managing Meta Ads for service-based businesses (healthcare, B2B, or professional services preferred)
- - 3+ years of hands-on experience with GoHighLevel as a power user (pipelines, workflows, automations built from scratch)
- - Proven ability to manage 15+ client accounts simultaneously without performance drops
- - Strong understanding of Facebook Business Manager, ad structures, and troubleshooting
- - Experience with CRM systems, automation logic, and lead tracking
- - Solid graphic design skills using Canva or similar tools
- - Strong analytical skills with the ability to interpret data and communicate insights clearly
- - Excellent written and verbal English communication skills
- - Highly organized with strong attention to detail and system-building mindset
- - Ability to work independently and prioritize in a fast-paced environment
- - Reliable availability during U.S. business hours with fast response time
Benefits
Comp & perks- **Why Join Us?**
- - Flexible work-from-home opportunity.
- - Opportunity to contribute to a growing business by enhancing efficiency and client experience.
- - Supportive and collaborative work environment.
- **Job Details:**
- **Job Type:** Part-time
- **Benefits:**
- - Paid training
- - Work from home
- **Schedule:**
- - 20 hours per week
- - Monday to Friday
- - Night shift - PH time
- **Supplemental Pay:**
- - Bonus pay
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GoHighLevelMeta Ads ManagementCRM systemsautomation logiclead trackinggraphic designdata analysiscampaign optimizationA/B testingworkflow automation
Soft Skills
communicationorganizationattention to detailindependenceprioritizationproblem-solvingcollaborationclient supportanalytical thinkingtime management