Virta Health

Senior Technical Growth Marketing Manager

Virta Health

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $112,404 - $132,240 per year

Job Level

Senior

Tech Stack

CloudSQL

About the role

  • Reporting to Senior Manager of Member Growth Operations; build member acquisition journeys and improve data flows
  • Work cross-functionally with Product, Engineering, Growth, and Creative teams to deliver user experiences that drive activation and long-term value
  • Define and execute roadmap for experimentation and provide hands-on technical execution support
  • Act as Braze subject matter expert; train others and provide guidance on best practices, segmentation, QA and delivery
  • Use and evaluate AI-powered marketing features to improve efficiency, content relevance, and personalization
  • Own, measure, and optimize member acquisition programs across email and mail channels using Braze
  • Build and scale automated AI-personalized workflows, dynamic content, segmentation, and A/B and multivariate tests
  • Troubleshoot data discrepancies between martech stack and data files
  • Work with data and engineering teams to ensure proper event tracking, data flow, and integration
  • Stay current on emerging AI marketing solutions and introduce new tools or workflows

Requirements

  • 5+ years of experience in enrollment marketing with a strong technical foundation
  • Deep hands-on experience with setting up personalized marketing campaigns and audience segmentation
  • Demonstrated ability to use AI tools to streamline workflows and automate routine tasks
  • Comfortable working with product data, APIs, and user attributes; SQL experience is a plus
  • Proven ability to conceptualize, design, implement, and audit automated B2C journeys at scale
  • Curious, analytical, and strategic
  • Strong communicator and collaborator