B2B Email and Digital Marketing Manager
Virta Health
full-time
Posted on:
Location Type: Remote
Location: Remote • Alaska, Hawaii, Maine, Mississippi, New Mexico, Oklahoma, South Dakota, Vermont, Wisconsin • 🇺🇸 United States
Visit company websiteSalary
💰 $122,000 - $145,000 per year
Job Level
Mid-LevelSenior
About the role
- Manage and execute digital, email, and ABM strategies across platforms; optimize for engagement, conversion, and lead generation.
- Own the day-to-day management of email workflows, including segmentation, personalization, deliverability monitoring, and ongoing A/B testing.
- Build and maintain targeted audience lists for digital, outbound, and ABM campaigns, partnering with Commercial Ops to ensure data accuracy and proper tracking.
- Build and refine nurture journeys across channels, segments, and lifecycle stages—in close partnership with demand gen team members.
- Track and analyze campaign results, create insights dashboards, and provide data-driven recommendations to improve ROI and efficiency.
- Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance.
Requirements
- 4-7 years of experience in execution-focused demand generation or performance marketing roles
- Hands-on experience with major martech platforms (e.g., HubSpot/Marketo, Salesforce, ABM tools, email automation platforms, analytics tools)
- Strong analytical and technical skills—you’re comfortable pulling data, building dashboards, and diagnosing funnel performance.
- Demonstrated ability to build and launch campaigns quickly while maintaining quality and strategic intent.
- Experience developing nurture programs, managing digital channels, and executing ABM tactics.
- Ability to balance scrappiness with operational rigor; you know when to iterate fast and when to slow down and design for scale.
- Bachelor of Science/Bachelor of Arts preferred
Benefits
- Offers Equity
- Offers Bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationperformance marketingA/B testingdata analysiscampaign managementnurture programsdigital marketinglead generationsegmentationpersonalization
Soft skills
analytical skillsstrategic thinkingcollaborationattention to detailoperational rigoradaptabilityproblem-solvingcommunicationtime managementcreativity