Senior Communications Manager
Virgin
contract
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $159,000 per year
Job Level
Senior
About the role
- Lead Virgin’s media strategy across the US, shaping stories that protect and elevate our brand.
- Build and nurture strong relationships with widely-respected US journalists, editors and influencers across business, financial, consumer and trade media.
- Run an effective press office that responds quickly, accurately and with flair across print, digital and broadcast.
- Develop insight-led, multi-channel PR campaigns underpinned by smart analytics to boost brand awareness and preference.
- Craft high-quality media materials in partnership with our Digital & Content team – from releases to media kits to standout narratives.
- Support crisis communications with clarity, calm and confidence, helping manage sensitive moments with the right tone and pace.
- Closely monitor the US media landscape, cultural nuances and emerging trends to anticipate opportunities and risks.
- Provide regular reporting on media coverage, sentiment and performance metrics, helping us understand what’s landing and what needs dialing up.
Requirements
- Strong experience in media relations, ideally with significant time spent operating in the US market.
- A proven track record of securing impactful media coverage and managing high-pressure stories.
- Excellent written and verbal communication skills, with an ability for turning complex topics into compelling, accessible stories.
- Strong contacts across US business, financial, consumer and trade media.
- Experience in crisis communications and navigating sensitive or fast-moving situations.
- Relationship-builder with confidence working across senior leaders, cross-functional teams and global markets.
- Highly organised, adaptable and able to manage multiple priorities without losing momentum.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media relationsPR campaignsanalyticsmedia materialscrisis communicationsreportingsentiment analysisperformance metrics
Soft skills
communication skillsrelationship-buildingadaptabilityorganisationconfidencenavigating sensitive situationsturning complex topics into accessible stories