Senior Manager, Partner Marketing
Asurion
Marketing Science Lead – Measurement & Attribution
Vio.com
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
AndroidiOS
About the role
- Architect and implement Vio.com's unified measurement framework for precise budget allocation and marketing optimisation
- Design and implement a unified Multi-Touch Attribution (MTA) and incrementality framework including holdout experiments and geo-based tests
- Implement Marketing Mix Modelling (MMM) approaches to understand channel interactions
- Run systematic experiments to calibrate attribution models and validate measurement accuracy
- Build experimental frameworks that enable continuous testing and learning across marketing channels
- Design frameworks to measure view-through conversions and assisted conversions across the customer journey
- Develop infrastructure to ensure clean, reliable data feeds for attribution analysis
- Develop actionable insights that directly inform budget allocation decisions across the marketing funnel
Requirements
- 6+ years building attribution and measurement frameworks for fast-scaling consumer tech, travel, or e-commerce companies at significant scale
- Expert-level proficiency in Multi-Touch Attribution (MTA) methodologies and implementation
- Deep experience with Marketing Mix Modelling (MMM)
- Strong background in experimental design and executing lift experiments, holdout tests, and geo-based experiments
- Experience building post-view attribution infrastructure and impression-based measurement systems
- Strong understanding of digital marketing channels, attribution challenges, and measurement limitations
- Experience leading measurement teams or training analysts on attribution methodologies
