Head of PPC

Vintage Cash Cow

Head of PPC leading Google growth strategy for Vintage Cash Cow. Overseeing advertising across various Google platforms to drive sustainable growth and profitability.

Posted 6/9/2026full-timeRemote • 🇬🇧 United KingdomLead💰 £60,000 - £80,000 per yearWebsite

About the role

Key responsibilities & impact

Own the Google growth roadmap across all markets
Develop channel strategies spanning Search, PMax, Demand Gen, YouTube, Display, and emerging Google products
Manage agency, platform, and partner relationships where required
Build strong relationships with Google to access platform expertise, betas, roadmap insights, and growth opportunities.
Leverage Google partnerships to identify competitive advantages and accelerate market expansion.
Build and lead a high-performing Google Growth function, fostering a culture of accountability, experimentation, collaboration, and continuous improvement.
Develop the long-term Google Growth team structure, capabilities, and operating model.
Coach, mentor, and develop PPC specialists, creating clear development plans and succession pathways.
Establish scalable creative workflows
Lead the Google creative agenda, ensuring asset production is aligned to campaign priorities, testing roadmaps, audience insights, and market expansion plans.
Work closely with Meta, Creative, CRM, and Data teams to improve asset production
Build audience activation strategies using first-party and platform data
Drive localisation and international expansion of creative assets
Define the creative requirements, production roadmap, and testing priorities needed to maximise Google performance across all markets.
Oversee campaign performance across all Google channels
Ensure efficient budget allocation across markets and products
Lead testing roadmaps across bidding, audiences, creative, landing pages, and campaign structures
Scale successful initiatives across markets.
Own Google reporting and growth insights
Improve attribution and conversion measurement
Ensure robust tracking and data integrity
Translate insights into actionable growth opportunities.
Own Google forecasting, budget allocation, and investment planning across all markets.
Develop growth scenarios and scaling plans to support business objectives.
Partner with Finance and Leadership to provide accurate forecasts, investment recommendations, and performance expectations.
Ensure Google investment is deployed efficiently across markets, products, and campaign types.
Partner with Product and UX teams to improve landing page performance and conversion rates.
Use Google insights and user behaviour data to identify opportunities to improve customer journeys.
Drive testing and optimisation of landing pages and post-click experiences.
Act as the internal Google growth champion, ensuring opportunities, risks, and priorities are clearly communicated across the business.
Build strong relationships across Creative, CRM, Data, Product, Tech, Brand, Operations, and Leadership teams to unlock growth opportunities.
Translate Google platform insights into actionable business initiatives that improve acquisition efficiency, lead quality, and revenue growth.
Regularly communicate performance trends, strategic priorities, testing roadmaps, and growth opportunities to senior stakeholders.
Proactively identify non-media opportunities that could improve Google performance, including creative production, CRO, tracking, first-party data collection, CRM audience activation, and operational improvements.
Influence prioritisation across teams to ensure Google receives the assets, data, and support required to maximise performance.
Create visibility around Google's contribution to business growth through clear reporting, forecasting, and strategic updates.
Partner with leadership to shape investment decisions, market expansion plans, and long-term growth strategy.

Requirements

What you’ll need

Significant experience managing large-scale Google Ads programmes
Strong expertise across Search, Performance Max, Demand Gen, YouTube, Video and Display
Strong understanding of how Google fits within the wider paid media ecosystem, including audience development, creative strategy, video advertising, and full-funnel acquisition.
Deep understanding of Google's automation and AI-driven advertising ecosystem
Experience using AI tools to improve marketing productivity and creative development
Experience developing creative testing frameworks and creative-led growth strategies
Strong understanding of audience activation and first-party data
Experience scaling performance marketing across multiple markets
Strong analytical and commercial mindset
Strong leadership, communication, and stakeholder management skills, with proven experience influencing senior stakeholders and driving cross-functional initiatives.
Experience managing significant annual media budgets and delivering growth at scale.
Experience managing international expansion across Europe
Experience working with CRM and customer lifecycle data
Experience with GA4 & GTM, or advanced measurement frameworks
Exposure to broader paid media ecosystems, including Bing/Microsoft Ads, Meta, TikTok, Pinterest, Reddit, programmatic display, native advertising, video advertising, DSP platforms (e.g. DV360, The Trade Desk), connected TV (CTV), retail media, or other audience-led growth channels.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Vintage Cash Cow Website LinkedIn All Job Openings 51 - 200 employees Founded 2015 🛍️ eCommerce 👥 B2C 🛒 Retail eCommerce
B2C
Retail Vintage Cash Cow is an innovative service that allows individuals to easily sell their unwanted vintage and valuable items, such as jewellery, watches, cameras, and silverware. Customers can request a free postage pack, send their items securely, and receive a fair offer within approximately seven working days. With a focus on excellent customer support and a hassle-free experience, Vintage Cash Cow aims to provide a simple solution for decluttering while giving old items a second life. Head of PPC Job not on LinkedIn 🔥 1 hour ago 🇬🇧 United Kingdom – Remote 💵 £60k - £80k / year ⏰ Full Time 🔴 Lead 📈 Performance Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own the Google growth roadmap across all markets
Develop channel strategies spanning Search, PMax, Demand Gen, YouTube, Display, and emerging Google products
Manage agency, platform, and partner relationships where required
Build strong relationships with Google to access platform expertise, betas, roadmap insights, and growth opportunities.
Leverage Google partnerships to identify competitive advantages and accelerate market expansion.
Build and lead a high-performing Google Growth function, fostering a culture of accountability, experimentation, collaboration, and continuous improvement.
Develop the long-term Google Growth team structure, capabilities, and operating model.
Coach, mentor, and develop PPC specialists, creating clear development plans and succession pathways.
Establish scalable creative workflows
Lead the Google creative agenda, ensuring asset production is aligned to campaign priorities, testing roadmaps, audience insights, and market expansion plans.
Work closely with Meta, Creative, CRM, and Data teams to improve asset production
Build audience activation strategies using first-party and platform data
Drive localisation and international expansion of creative assets
Define the creative requirements, production roadmap, and testing priorities needed to maximise Google performance across all markets.
Oversee campaign performance across all Google channels
Ensure efficient budget allocation across markets and products
Lead testing roadmaps across bidding, audiences, creative, landing pages, and campaign structures
Scale successful initiatives across markets.
Own Google reporting and growth insights
Improve attribution and conversion measurement
Ensure robust tracking and data integrity
Translate insights into actionable growth opportunities.
Own Google forecasting, budget allocation, and investment planning across all markets.
Develop growth scenarios and scaling plans to support business objectives.
Partner with Finance and Leadership to provide accurate forecasts, investment recommendations, and performance expectations.
Ensure Google investment is deployed efficiently across markets, products, and campaign types.
Partner with Product and UX teams to improve landing page performance and conversion rates.
Use Google insights and user behaviour data to identify opportunities to improve customer journeys.
Drive testing and optimisation of landing pages and post-click experiences.
Act as the internal Google growth champion, ensuring opportunities, risks, and priorities are clearly communicated across the business.
Build strong relationships across Creative, CRM, Data, Product, Tech, Brand, Operations, and Leadership teams to unlock growth opportunities.
Translate Google platform insights into actionable business initiatives that improve acquisition efficiency, lead quality, and revenue growth.
Regularly communicate performance trends, strategic priorities, testing roadmaps, and growth opportunities to senior stakeholders.
Proactively identify non-media opportunities that could improve Google performance, including creative production, CRO, tracking, first-party data collection, CRM audience activation, and operational improvements.
Influence prioritisation across teams to ensure Google receives the assets, data, and support required to maximise performance.
Create visibility around Google's contribution to business growth through clear reporting, forecasting, and strategic updates.
Partner with leadership to shape investment decisions, market expansion plans, and long-term growth strategy. 🎯 Requirements
Significant experience managing large-scale Google Ads programmes
Strong expertise across Search, Performance Max, Demand Gen, YouTube, Video and Display
Strong understanding of how Google fits within the wider paid media ecosystem, including audience development, creative strategy, video advertising, and full-funnel acquisition.
Deep understanding of Google's automation and AI-driven advertising ecosystem
Experience using AI tools to improve marketing productivity and creative development
Experience developing creative testing frameworks and creative-led growth strategies
Strong understanding of audience activation and first-party data
Experience scaling performance marketing across multiple markets
Strong analytical and commercial mindset
Strong leadership, communication, and stakeholder management skills, with proven experience influencing senior stakeholders and driving cross-functional initiatives.
Experience managing significant annual media budgets and delivering growth at scale.
Experience managing international expansion across Europe
Experience working with CRM and customer lifecycle data
Experience with GA4 & GTM, or advanced measurement frameworks
Exposure to broader paid media ecosystems, including Bing/Microsoft Ads, Meta, TikTok, Pinterest, Reddit, programmatic display, native advertising, video advertising, DSP platforms (e.g. DV360, The Trade Desk), connected TV (CTV), retail media, or other audience-led growth channels. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Director, Demand Generation 🔥 2 hours ago Coupa Software 1001 - 5000 ☁️ SaaS 💸 Finance 🛍️ eCommerce Website LinkedIn All Job Openings Director of Demand Generation advancing Coupa's digital initiatives for business transformation. Leveraging AI-driven strategies to optimize revenue growth and market efficiency. 🇬🇧 United Kingdom – Remote ⏰ Full Time 🔴 Lead 📈 Performance Marketing 🇬🇧 UK Skilled Worker Visa Sponsor Head of Demand Generation 🕒 May 11 Bitrise 201 - 500 ☁️ SaaS 🏢 Enterprise Website LinkedIn All Job Openings Head of Demand Generation at Bitrise responsible for developing demand generation strategies. Leading multi-channel campaigns and optimizing customer acquisition efforts for a top mobile development platform. 🇬🇧 United Kingdom – Remote 💵 £100k - £130k / year 💰 $60M Series C on 2021-11 ⏰ Full Time 🔴 Lead 📈 Performance Marketing Head of Performance Marketing 🕒 May 8 OnBuy 51 - 200 🏪 Marketplace 🛍️ eCommerce 🛒 Retail Website LinkedIn All Job Openings Head of Performance Marketing leading OnBuy's performance marketing initiatives. Focused on GMV growth through data-driven strategies and effective team leadership. 🇬🇧 United Kingdom – Remote 💵 £110k - £130k / year 💰 Debt Financing on 2021-07 ⏰ Full Time 🔴 Lead 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

Google AdsSearchPerformance MaxDemand GenerationYouTubeVideo AdvertisingDisplay AdvertisingAI-driven AdvertisingCreative Testing FrameworksAudience Activation

Soft Skills

LeadershipCommunicationStakeholder ManagementAnalytical MindsetCommercial MindsetCollaborationCoachingMentoringInfluencingAccountability