Product Manager – Customer
Vintage Cash Cow
full-time
Posted on:
Location Type: Hybrid
Location: Leeds • United Kingdom
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About the role
- Own a clear, well-communicated product vision and strategy for the customer portfolio.
- Drive measurable improvement in conversion across all key funnel stages through structured experimentation.
- Deliver a roadmap that is evidence-led, clearly prioritised, and tied to business outcomes.
- Immerse yourself in VCC’s products, platforms, and business goals.
- Build relationships across the business to understand the current landscape, existing priorities, and where the key tensions sit.
- Walk the customer journey end to end, to understand where the experience is strong and where it falls short.
- Get into the data and analytics tools to understand current funnel performance, customer behaviour, and where the data gaps are.
- Mine conversion and behavioural data to understand current funnel performance, customer behaviour, and where the data gaps are.
- Develop your customer product strategy and present a prioritised roadmap.
- Take ownership of the product backlog and scrum ceremonies, establishing a working rhythm with the tech team.
- Adopt, design or launch CRO experiments with clear hypotheses and success metrics, establishing a structured test-and-learn cadence.
- Own and communicate a product strategy that goes beyond the roadmap, articulating direction, priorities, and trade-offs clearly.
- Run a high-cadence, structured experimentation programme across the funnel, continuously improving conversion through evidence-based iteration.
- Define and lead go-to-market strategy for product launches, aligning Product, Marketing, and Tech around a shared plan, timeline, and success criteria.
- Build strong cross-functional working relationships so the customer product is genuinely shaped and delivered collaboratively.
- Contribute to the wider product strategy alongside the Director of Tech & Product.
Requirements
- Minimum of 3 years experience as a Product Manager, focused on customer-facing digital products.
- Demonstrable experience developing and communicating product vision and strategy, not just managing a backlog.
- Hands-on experience owning a CRO programme and driving measurable funnel improvements.
- Proven experience designing, running, and interpreting tests, with a solid understanding of statistical significance and test design.
- Proficiency in web and product analytics tools.
- Experience using behavioural and session recording tools such as Microsoft Clarity or Hotjar to inform product and CRO decisions.
- Strong data analysis skills, with the ability to mine customer behaviour data and translate findings into clear product decisions.
- Experience owning a product roadmap with evidence-based prioritisation tied to business outcomes.
- Strong stakeholder management and communication skills.
- Experience building and executing go-to-market strategies for digital product launches.
- Experience conducting market, competitive, or localisation research and translating findings into product decisions.
- Experience building products across multiple markets or international audiences.
- Proficiency in Agile methodologies and tools such as Jira.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product visionproduct strategyCRO programmefunnel improvementstest designdata analysisproduct roadmapgo-to-market strategyAgile methodologiesweb analytics
Soft Skills
stakeholder managementcommunicationrelationship buildingcollaborationstrategic thinkingproblem solvingprioritizationadaptabilityleadershipcustomer focus