
Marketing & Content Specialist
Vilgain
full-time
Posted on:
Location Type: Remote
Location: Romania
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About the role
- Own the local marketing calendar and ensure consistent weekly execution across channels (primarily Instagram/Facebook; additional channels as relevant)
- Create local social media content end-to-end: ideation, copy/scripting, production, editing, and publishing, including short-form video (Reels/TikTok-style) and simple graphic assets (posts, stories, banners)
- Localize and adapt global content and campaigns for the Romanian market (copy, messaging, cultural context, timing)
- Coordinate and publish local content with creators/influencers and internal teams, ensuring brand consistency and quality
- Execute local activations and simple campaigns (seasonal moments, product pushes, community partnerships) end-to-end
- Monitor market trends, competitors, turning insights into clear, actionable recommendations
- Support cross-functional needs such as website/localization checks, promotional communication, and basic reporting
- Coordinate basic local production when needed (simple shoots with creators or in-house) and ensure deliverables are on brand
- Work closely with the Expansion Manager to prioritize initiatives and continuously improve performance
Requirements
- 2+ years of experience in marketing, social media, content marketing, or a similar role (e-commerce experience is a strong plus)
- Proven ability to create original, high-performing content for a local audience: short-form video + basic graphics
- Native-level Romanian writing skills (captions and basic scripts), with strong sense for tone of voice and “scroll-stopping” messaging
- Strong understanding of local trends and culture (formats, memes, key moments) and the ability to translate them into brand-safe content ideas
- Hands-on production mindset: comfortable planning simple shoots, capturing content, and editing short-form videos to a polished standard
- Familiarity with basic content tools (e.g., CapCut/Final Cut/Figma/Canva/Adobe)
- Good English for daily communication and smooth collaboration with Czech-based content and marketing teams.
Benefits
- Remote work, flexible schedule
- 5 weeks of vacation
- Monthly credit for Vilgain products
- Real space for development, ownership, and initiative
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content marketingsocial media marketingvideo productiongraphic designlocalizationcopywritingeditingcampaign executionmarket analysisreporting
Soft Skills
creativitycommunicationcollaborationcultural awarenessattention to detailadaptabilityproject managementinsight generationproblem-solvingplanning