Global Marketing Manager
ViiV Healthcare
full-time
Posted on:
Location Type: Hybrid
Location: London • North Carolina • United States
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Job Level
About the role
- Deliver core campaign materials for global product launch (including e-detail creation).
- Ensure campaign materials are strategically aligned to brand objectives and optimised for multichannel delivery, driving measurable impact across traditional and digital touchpoints
- Drive omnichannel and digital excellence through the development and execution of omnichannel and digital marketing strategies tailored to customer journey stages and segments.
- Leverage digital platforms to create cohesive and impactful HCP experiences, ensuring alignment with the brand strategy and business plan
- Partner with local operating companies (LOCs) to co-create appropriate marketing assets and ensure successful localisation.
- Utilise these relationships to ensure LOCs are aligning to brand strategy and remain focussed on driving success of launch through key tactics.
- Partner closely with medical and other stakeholders on core tactics such as speaker decks, congress materials, and other brand assets ensuring integration across all channels and platforms
- Assess opportunities for continuous improvement of marketing tactics and processes, by leveraging insights from market research.
- Adapt strategies and refine digital campaigns to ensure relevance, effectiveness, and improved customer experiences
- Ensure that all marketing activities adhere to promotion and marketing code to achieve performance with integrity
- Partner with creative agency to brief, develop, and refine promotional tactics aligned to business plan and meeting regional needs for optimised customer engagements
Requirements
- Bachelor’s degree or equivalent experience
- Launch experience (from T-18 to T+6)
- Significant marketing experience in pharmaceutical industry in a local, regional or global
- Experience working with creative agencies and managing marketing campaigns
- Strong communication skills, with the ability to influence and collaborate across teams
- Proven ability to manage complex projects and deliver results in a fast-paced environment
Benefits
- All the employee benefits offered by GSK
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcampaign managementmarket researchomnichannel marketinge-detail creationlocalisationproject managementcustomer journey mappingdigital strategy developmentperformance measurement
Soft Skills
communicationcollaborationinfluenceadaptabilitystrategic thinkingcreativityproblem-solvingteamworkleadershiptime management
Certifications
Bachelor’s degree