Vidyard

Content Marketing Manager

Vidyard

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$84,000 - CA$103,000 per year

About the role

  • Own the full content lifecycle, from ideation, creation, optimization, and distribution, across website copy, blog and SEO content, social, paid ads, and key demand gen assets, translating technical concepts into clear, compelling narratives.
  • Lead search-first content strategy across traditional SEO and LLM-powered discovery by building content designed for ranking, retrieval, summarization, and citation in AI-driven search experiences.
  • Manage and partner closely with an external SEO agency, setting priorities, evaluating recommendations, and ensuring SEO insights translate into high-quality, on-brand content that supports business goals.
  • Drive content distribution across owned, earned, and paid channels while measuring and optimizing performance across organic traffic, AI-search visibility, engagement, and conversion metrics.
  • Use AI tools to accelerate research, ideation, and optimization while applying human editorial judgment to preserve accuracy, originality, and a consistent brand voice.
  • Partner with Product Marketing, Demand Gen, Brand, and Analytics to support launches, GTM initiatives, and thought leadership with high-impact content.

Requirements

  • 2-4 years of experience in B2B tech content marketing, SEO content, or a related role.
  • Proven ability to create content that drives organic growth and supports demand generation.
  • Experience managing or working closely with an SEO agency.
  • Strong understanding of modern SEO and how search is evolving with LLMs and AI.
  • Reporting and dashboard creation experience with tools like GA4, SEMrush, and working knowledge of google tag manager
  • Hands-on experience using AI in content creation and strategy without sacrificing quality or voice.
  • Excellent writing and editing skills across long-form and conversion-focused formats.
  • Experience is creating content for social media platforms, driving engagement for driving awareness in brand and product.
  • Experience optimizing content for generative or answer-based search.
  • Familiarity with structured data, entity-based SEO, or technical SaaS products.
  • Exposure to content experimentation or CRO.
Benefits
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Hard Skills & Tools
content lifecycle managementSEO content creationcontent optimizationcontent distributionAI content strategyreporting and dashboard creationstructured dataentity-based SEOcontent experimentationconversion rate optimization (CRO)
Soft Skills
writing skillsediting skillscollaborationstrategic thinkinganalytical skillscommunication skillsproject managementcreativityattention to detailadaptability