Associate Product Marketing Manager

VideaHealth

Associate Product Marketing Manager at Videa developing and executing strategic marketing campaigns. Collaborating across teams to enhance dentist care through advanced AI technology.

Posted 4/30/2026full-timeMassachusetts, New York • 🇺🇸 United StatesJuniorMid-Level💰 $80,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Take our core positioning and sharpen it for the buyers and segments that matter most – translating strategy into crisp, targeted narratives that give sales and marketing sharper tools to generate pipeline and win deals.
Own content and campaigns from idea to execution, with a focus on building assets that directly fuel pipeline from first touch through close and iterating quickly based on what works.
Own the messaging and content that powers our SMB GTM motion — running experiments, testing what resonates, and iterating quickly to enable self-serve discovery and reduce dependency on high-touch sales and customer success cycles.
Own consistent product update and release communications that keep prospects and customers informed, surface value, and reduce reactive load on the team.
Collaborate cross-functionally to turn real-world customer challenges into elegant solutions, and commit to shipping improvements continuously rather than waiting for perfect.
Build feature adoption content, upsell messaging, and customer-facing education that supports post-sale CS motions and in-app expansion paths.
Run campaigns and marketing experiments — test, learn, and build repeatable playbooks that feed back into messaging and positioning over time.

Requirements

What you’ll need

1–2 years of experience in B2B product marketing or closely related marketing discipline, ideally in healthcare SaaS or tech.
Commercially minded — you understand how marketing connects to pipeline, adoption, and revenue, and you use that to prioritize your work.
Ability to translate product capabilities into crisp messaging that resonates with distinct buyer types and personas.
Strong content and copywriting instincts — you can write a one-pager, a sequence of emails, and a competitive battlecard, and they all sound sharp.
Collaborative by nature, with experience working cross-functionally with Sales, CS, and Product to get things done.
Comfortable with ambiguity and a fast-moving roadmap; you don't need a fully defined brief to get started.
A bias toward action, an ownership mindset, and a focus on practical simplicity over unnecessary complexity.

Benefits

Comp & perks

Competitive compensation and meaningful equity
Unlimited PTO
100 percent company-paid dental and vision coverage
The opportunity to work on AI that is actually used every day
A team of thoughtful, driven people who genuinely care

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B product marketingcontent creationcopywritingcampaign managementmarketing experimentsmessaging developmentfeature adoption contentupsell messagingcustomer education

Soft Skills

collaborationcommercial mindsetability to work with ambiguityownership mindsetfocus on practical simplicitystrong communicationiterative thinking