Marketing Automation Tech Specialist

Vida Health

. Build and manage end-to-end Braze campaigns and Canvases across email, SMS, push, in-app messaging, webhooks, and content cards, including complex audience segmentation and experiment design.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $100,000 per yearWebsite

Tech Stack

Tools & technologies

BigQueryCloudSQL

About the role

Key responsibilities & impact

Build and manage end-to-end Braze campaigns and Canvases across email, SMS, push, in-app messaging, webhooks, and content cards, including complex audience segmentation and experiment design.
Lead data integration and pipeline development by optimizing DBT and BigQuery data models, configuring custom attributes and events, and managing reliable real-time data syncing between the data stack and Braze.
Own data quality and integrity across the MarTech ecosystem, including regular maintenance, merging records, resolving data issues, and ensuring accuracy across campaign performance and reporting.
Drive analytics and reporting using Braze's native tools alongside BigQuery and SQL, delivering insights that inform lifecycle strategy and omnichannel campaign optimization.
Serve as a technical MarTech partner to member operations and data teams, helping architect a scalable, future-proof foundation for personalization, automation, and advanced analytics.
Additional responsibilities as assigned/needed.

Requirements

What you’ll need

Bachelor’s degree at a minimum.
3-5+ years of experience operating at the intersection of marketing, data science, and technology.
1-2+ years of hands-on experience leveraging Braze to drive lifecycle campaigns.
Proven ability to write SQL scripts within BigQuery or similar cloud-based relational databases.
Understanding of Braze data models and logic principles.
Understanding of data querying and multivariate experiments.
Exposure to API workflows, data modeling, and full-funnel analytics.
A refined "sense of taste" for high-end member communications, balancing technical complexity with exceptional user experience.
Technical fluency in HTML, CSS, and SQL.

Benefits

Comp & perks

Reasonable accommodations for qualified individuals with disabilities
Diversity is celebrated and supported

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLBigQueryDBTBrazeHTMLCSSdata modelingdata integrationaudience segmentationexperiment design

Soft Skills

communicationanalytical thinkingproblem-solvingcollaborationattention to detailcreativityuser experience designtechnical fluencyleadershipadaptability