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Tech Stack
Tools & technologiesAzureCloudSQL
About the role
Key responsibilities & impact- Product & Roadmap: Manage the backlog and roadmap for digital products, prioritizing requests with business and IT teams based on impact, customer value and technical feasibility, ensuring delivery of enhancements.
- Business Translation: Translate commercial needs, customer journeys and growth opportunities into clear functional requirements and technical solutions.
- Platform Integration: Ensure seamless integration between Salesforce, Marketing Cloud, WhatsApp, e-commerce, cloud and data, reducing operational dependence and accelerating time-to-market.
- Performance & Conversion: Optimize conversion and channel performance, analyze customer behavior and navigation, and run tests and experiments (A/B, MVPs) for continuous improvement.
- Metrics: Monitor product metrics, digital adoption and business outcomes (volume, margin, conversion, recurrence), turning data into business recommendations.
- Automation & Scale: Develop automations, integrations and communication flows that support activation at scale and mass personalization.
- Governance & Synergy: Capture synergies by avoiding duplicate e-commerce platforms and licenses, optimizing Marketing Cloud usage and balancing CAPEX/OPEX investments.
Requirements
What you’ll need- Bachelor's degree in Business Administration, Engineering, Marketing, Information Systems, Economics, Advertising or related fields.
- Postgraduate/MBA in Digital Product Management, Growth, Digital Transformation, E-commerce or Business Management preferred.
- Preferred certifications: CSPO/PSPO (Product Owner), Salesforce (Administrator or Marketing Cloud), and agile methodology certifications (Scrum/SAFe).
- Experience managing digital products end-to-end (discovery, backlog, roadmap, prioritization, metrics).
- Salesforce / CRM — operation and evolution (ideally Sales/Service and Marketing Cloud).
- E-commerce — purchase journey, conversion funnel, checkout/cart optimization.
- Sales and support via WhatsApp (WhatsApp Business API, messaging workflows, chatbot/BOT, Conversational AI, escalation to human agents).
- Agile methodologies (Scrum/Kanban) and project management tools (Jira, Azure DevOps or similar).
- Data analysis for product, dashboard interpretation, Google Analytics and digital performance KPIs; SQL/Power BI desirable.
- Familiarity with Marketing Cloud, automation tools and API integrations.
- Basic knowledge of UX/CRO, usability testing and experimentation.
- Understanding of data intelligence / AI applied to sales (propensity, segmentation, agents).
- Experience with digital products/channels, with at least some time in commercial B2B operations and/or retail (B2C).
- Proven experience as a Product Owner / Product Manager, leading squads and working with technology teams.
- Experience in e-commerce, CRM and/or conversational commerce (WhatsApp) operations with measurable results (conversion, recurrence, ticket size).
Benefits
Comp & perks- Health and Dental Insurance – Bradesco – extended to dependents
- PAE – Financial assistance for dependents (children and/or stepchildren) with intellectual disabilities
- Pharmacy partnership – discounts of up to 85%
- Complementary Pension – FlexPrev Plan – contributions ranging from 1% to 11% depending on salary
- Life Insurance – coverage for all employees from the hire date, at no cost to the employee.
- Extended leave – Maternity (total of 180 days) and Paternity (total of 20 days).
- Meal and/or Food Allowance – Caju Benefits
- Educational assistance – for dependents up to high school level.
- TotalPass
- Solar Subscription – opportunity to obtain a special discount on your electricity bill by joining a distributed generation plan.
- Corporate Smiles Club – discounts of up to 50% on travel plans; available for spouse and children 18+.
- Length-of-service bonus – additional salary payment based on tenure, paid when taking vacation.
- Learning platform – Vibra values learning path and curated content with over 200 courses available on demand.
- Internal recruitment – job openings across Brazil are posted to encourage internal mobility.
