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About the role
Key responsibilities & impact- Develop and lead the digital commercial strategy for service station segments, defining portfolio strategies, campaign governance and unit planning, with cascading targets by region and tracking of results.
- Create and execute the sales plan for digital channels (e-commerce, WhatsApp and telesales), ensuring achievement of commercial, financial and customer experience (NPS) indicators through data analysis, annual strategic planning and performance routine management.
- Act as the primary interface between digital channels and the Retail commercial team, promoting strategic alignment, disseminating initiatives and monitoring the execution of digital sales without impacting the productivity of the field team.
- Lead initiatives focused on customer acquisition, retention and loyalty to reduce churn, increase purchase frequency and traded volume, and support improvements in conversion processes and customer base expansion.
- Plan, develop and execute promotional actions and commercial levers, monitor performance indicators and participate in management routines with areas such as Pricing, Marketing, CRM and Data to maximize results.
- Monitor market trends, customer behavior and competitor movements, generating insights and recommendations to support decision-making and the evolution of the digital commercial strategy.
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Economics, Marketing, Engineering or related fields.
- Postgraduate/MBA in Commercial Management, Retail, Digital Marketing, E-commerce or Business Strategy is a plus.
- Experience in e-commerce and WhatsApp sales (minimum 3 years).
- Knowledge and experience with CRM.
- Salesforce (CRM) and advanced MS Office skills.
- Strong analytical profile — ability to work with multiple indicators, performance data and translate them into action plans.
- Experience with telesales (plus).
- Experience in the retail/fuels market or in high-volume transactional channels.
- Familiarity with Power BI/dashboards and sales analysis tools.
- Practical, day-to-day use of AI in your work.
- Experience in commercial/digital channel areas, with operations of high transactional volume (retail/B2B).
- Proven track record of delivering commercial results (volume, margin, active base, conversion).
- Experience in roles that required coordination with field sales teams and stakeholders from multiple areas.
Benefits
Comp & perks- Health and Dental Plan – Bradesco – extendable to dependents
- PAE – Financial assistance offered for dependent children and/or stepchildren with intellectual disabilities
- Pharmacy Agreement – Discounts up to 85%
- Complementary Pension – FlexPrev Plan – contributions ranging from 1% to 11%, according to salary
- Life Insurance – coverage for all employees from the date of hire, without contribution
- Extended Parental Leave – Maternity (total of 180 days) and Paternity (total of 20 days)
- Meal and/or Food Voucher – Caju Benefits
- Educational Assistance – for dependents up to high school
- TotalPass
- Solar Subscription – possibility of a special discount on your energy bill by joining a distributed generation plan
- Corporate Smiles Club – discounts up to 50% on plans to help you plan your trips. Also available for spouse and children 18+
- Length-of-Service Bonus – additional salary based on tenure, paid at the time of vacation
- Learning Platform – Vibra values pathway and curated content with more than 200 courses available anytime
- Internal Recruitment – publication of vacancies across Brazil to encourage internal mobility