BI Analyst, CRM
Vibra
full-time
Posted on:
Location Type: Hybrid
Location: Rio de Janeiro • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
PythonSQLTableau
About the role
- Maintenance, updating and optimization of the B2B database;
- Ensure the quality and integrity of data used in analyses;
- Integration with platforms and teams;
- Integrate segmentations and models into CRM and marketing automation platforms;
- Collaborate with areas such as Product, Sales, Innovation and others to ensure efficient execution of strategies;
- Participate in multidisciplinary squads focused on data-driven growth;
- Data governance and efficiency;
- Ensure compliance with governance and data privacy policies (e.g., LGPD - Brazilian General Data Protection Law);
- CRM and relationship strategy;
- Support the development and evolution of the CRM strategy, focusing on personalization, relevance and communication efficiency;
- Define target audiences and relationship journeys based on behavioral, transactional and demographic data;
- Identify opportunities for monetization, retention and customer reactivation;
- Performance analysis and segmentation;
- Evaluate the performance of campaigns and relationship initiatives using KPIs such as conversion, engagement, LTV and others;
- Conduct A/B tests and statistical analyses to validate hypotheses and optimize strategies;
- Develop dynamic segmentations and customer clusters based on behavior and value.
Requirements
- Bachelor's degree (completed);
- Extensive experience with SQL Server databases;
- Advanced Excel;
- PowerPoint (advanced or professional level)
- Desired knowledge in:
- Programming in Python
- Alteryx
- Tableau dashboard development
- Power BI dashboard development
Benefits
- Health and Dental plan – Bradesco – coverage extendable to dependents
- PAE – Financial assistance for dependent children and/or stepchildren with intellectual disabilities
- Pharmacy partnership – discounts up to 70%
- Supplementary pension – FlexPrev plan (contributions ranging from 1% to 11% of salary)
- Life insurance – coverage for all employees from the date of hire, employer-paid
- Extended leave – Maternity (up to 180 days) and Paternity (up to 20 days)
- Meal and/or food allowance – Caju Benefits
- Educational assistance – for dependents up to high school
- TotalPass
- Seniority bonus – additional salary paid based on length of service, paid at the time of vacation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQL ServerExcelPythonAlteryxTableauPower BIA/B testingstatistical analysisdata governanceperformance analysis
Soft skills
collaborationcommunicationstrategic thinkingdata-driven decision makingproblem solvingadaptabilityteamworkanalytical thinkingcustomer focuscreativity
Certifications
Bachelor's degree