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About the role
Key responsibilities & impact- Manage the planning, execution, and optimization of CTV campaigns for our enterprise clients.
- Analyze campaign performance data to identify trends, optimize campaigns, and recommend strategies to maximize ROI for your clients.
- Serve as a strategic advisor to clients, explaining campaign performance, suggesting next steps and identifying opportunities to scale budgets or upsell services.
- Conduct regular client calls to review performance metrics, discuss optimization strategies, and ensure client satisfaction.
- Collaborate with internal teams to troubleshoot issues related to the platform or campaign performance, ensuring timely and effective problem resolution.
- Be a key product expert and trusted resource for clients and internal teams, taking the initiative to investigate and solve complex issues related to campaign performance and platform bugs.
Requirements
What you’ll need- 3+ years of experience in performance marketing, ideally in the CTV world.
- Hands-on experience managing and optimizing campaigns for app advertisers and understanding of mobile growth dynamics (UA, retention, LTV, etc.).
- Familiar with Mobile Measurement Partners (e.g. AppsFlyer, Adjust) or comfortable discussing attribution and tracking topics with clients.
- Highly analytical, comfortable diving deep into data to extract insights and drive decisions.
- Commercially minded, with experience owning or contributing to revenue growth, upsell, or account expansion.
- Confident communication with clients, able to explain performance clearly and influence decision-making.
- Comfortable investigating technical issues or platform behavior and enjoy problem-solving.
- Ready to thrive in a startup environment: adaptable, hands-on, and comfortable with ambiguity.
- Strong cross-cultural communication skills and experience managing clients across APAC (experience with Greater China markets is a plus).
- Fully fluent Mandarin and English speaker to communicate with clients across China and entire APAC region as well as your colleagues globally.
Benefits
Comp & perks- Health insurance
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingcampaign managementcampaign optimizationdata analysisMobile Measurement Partnersattributionuser acquisitionretentionlifetime valuerevenue growth
Soft Skills
strategic advisingclient communicationproblem-solvinganalytical thinkinginfluence decision-makingadaptabilitycross-cultural communicationclient satisfactioncollaborationinitiative