Director of Sales Enablement

Vibe.co

. Design and own the GTM enablement strategy — from new hire onboarding through advanced skill development .

Posted 4/21/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $170,000 - $250,000 per yearWebsite

About the role

Key responsibilities & impact

Design and own the GTM enablement strategy — from new hire onboarding through advanced skill development
Define what "great" looks like at each stage of the sales motion and build programs to close the gap
Build a structured onboarding program that gets new reps to full productivity faster than industry benchmarks
Deploy AI agents and automation to deliver personalized coaching, onboarding, and deal support at a scale no human-only program could match
Use call intelligence and pipeline data to identify where reps lose deals and design targeted interventions that move the number
Build agentic workflows that give sellers on-demand access to deal context, competitive intel, and coaching — without waiting on a human to deliver it
Stay ahead of what's possible and bring new tools into the workflow before the rest of the market catches up
Run live call reviews, role plays, and skill drills that translate directly to pipeline and conversion outcomes
Partner with front-line managers to make coaching a daily habit, not a quarterly event
Work closely with sales leadership to identify skill gaps at the team and individual level and close them fast
Build deep fluency in Vibe's product and translate it into sharp, consistent messaging reps can actually use
Develop pitch frameworks, objection-handling guides, and competitive intel that keep the team ahead
Collaborate with Product and Marketing to make sure every launch lands in the field, not just in a Slack channel
Establish retention metrics for training — track what's sticking, what's not, and iterate fast
Build dashboards that tie enablement activities to revenue outcomes, not just completion rates
Report on program effectiveness to the CRO with clear recommendations, not just data
Manage and develop the existing enablement team, growing headcount as the function and revenue demands it
Operate as a strategic partner to the CRO — bringing data, recommendations, and a clear point of view

Requirements

What you’ll need

7+ years in sales enablement, sales training, or GTM strategy — with meaningful experience at the Director level or leading a significant workstream within a larger enablement or GTM org
Proven track record building or scaling an enablement program at a high-growth company, not just maintaining one someone else built
Fluency with AI tools across the enablement lifecycle — from call intelligence and coaching platforms to agentic workflows, content generation, and real-time deal support; you don't just use these tools, you figure out how to deploy them in ways that give sellers an unfair advantage
Background in streaming TV advertising, connected TV (CTV), or a closely adjacent martech or performance marketing platform — you need to understand how media is bought and why the value prop matters
Experience designing training that sticks: you can point to specific programs you built, the metrics you tracked, and the outcomes they drove
Strong communicator who can simplify complex product concepts into clear, compelling narratives that reps can use in the field.

Benefits

Comp & perks

Variable pay — based on objectives you hit. No arbitrary targets.
Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week.
Full health coverage — Comprehensive medical, dental, and vision insurance.
401(k) with matching — We invest in your future, not just your output.
Unlimited PTO — Take the time you need. We measure results, not hours.
Parental leave — Paid leave for all parents.
Annual offsite — The whole team, once a year, somewhere worth the trip.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales enablementsales trainingGTM strategyprogram developmentonboarding program designcoaching program designtraining designmetrics trackingdata analysisdashboard creation

Soft Skills

communicationcollaborationleadershipstrategic thinkingproblem-solvingadaptabilitycoachingmentoringsimplifying complex conceptsinterpersonal skills