Director, Global Marketing Operations

VIAVI Solutions

Director of Global Marketing Operations at VIAVI leading marketing automation and corporate website strategy. Focused on AI-driven efficiency and B2B marketing performance improvement.

Posted 7/3/2026full-timeNew York • 🇺🇸 United StatesLead💰 $136,500 - $253,500 per yearWebsite

Tech Stack

Tools & technologies

CloudTableau

About the role

Key responsibilities & impact

Lead and mentor a team of senior digital marketing professionals responsible for marketing automation, platform integration, and corporate website management.
Provide the vision and leadership to fully utilize AI technology to drive marketing operational efficiency and performance.
Own the strategy, governance, and optimization of marketing automation processes and platforms to improve lead flow, campaign execution, and operational efficiency.
Oversee the corporate website and web team, ensuring a high-quality user experience that supports customer research, engagement, and conversion.
Develop and implement digital experience strategies that convert online prospects into marketing-qualified leads.
Drive performance-based management practices to set goals, track KPIs, report outcomes, and improve ROI across digital initiatives.
Collaborate across organizational boundaries to enhance cross-functional processes and ensure alignment with business objectives.
Leverage data management, analytics, and visualization tools to guide decision-making and optimize digital performance.
Communicate strategies, objectives, and implementation plans clearly to stakeholders at all levels.

Requirements

What you’ll need

10+ years of B2B digital marketing experience including 3+ years managing digital marketing professionals.
Experience managing teams of senior technical experts responsible for cloud-based digital platforms, including marketing automation and website operations.
Hands-on experience with modern marketing technologies such as marketing automation systems, CRM platforms, and website management tools enabled by AI.
Strong data management and analytical skills with proficiency in Excel, Access, Tableau, or similar platforms.
Proven ability to drive cross-functional collaboration to improve processes and achieve shared business objectives.
Demonstrated success implementing data-driven performance management initiatives, including goal setting, KPI tracking, and continuous improvement programs.
Exceptional communication skills for conveying complex strategies and plans to diverse audiences.
Bachelor’s degree in marketing, business, or technology preferred.

Benefits

Comp & perks

Paid time off
Health insurance
Life insurance
Disability insurance
401(k)
Bonus program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing AutomationDigital Experience StrategyKPI TrackingPerformance ManagementCloud-Based Digital Platforms

Soft Skills

Exceptional Communication SkillsLeadershipMentoring