Viapol Ltda

Marketing

• You will be responsible for executing marketing, product and communication strategies (online and offline), ensuring alignment with the commercial planning of the B2B, B2C, New Business and Export areas.
• Develop and implement marketing and product campaigns that directly impact commercial targets;
• Create and manage marketing assets and campaigns in marketing automation tools (e.g., HubSpot, RD Station);
• Support the sales team in creating promotional actions and support materials (catalogs, spec sheets, presentations, marketing emails, landing pages, etc.);
• Manage and update communication and sales channels: e-commerce, marketplaces, social media, corporate website, blog, newsletters and email marketing;
• Plan and execute events and promotional activities, both in-person (trade shows, launches, corporate events) and virtual (webinars);
• Monitor performance metrics, prepare reports and present results;
• Produce creative content — copy, graphic assets, press releases, presentations and campaigns;
• Work cross-functionally with other departments to ensure aligned and strategic communications;
• Create and manage digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads, among others) and traditional media activities (offline, print, events);
• Serve as the liaison between the company and marketing/communication agencies, ensuring deliverables are on time, high quality and aligned with branding;
• Perform other duties related to the role as directed by leadership.

Mid-Level Marketing Analyst