Viapol Ltda

Marketing

• You will be responsible for executing marketing, product and communications strategies (online and offline), ensuring alignment with the commercial plans of B2B, B2C, New Business and Export areas.
• Develop and implement marketing and product campaigns that directly impact commercial targets;
• Create and manage assets and campaigns in marketing automation tools (e.g., HubSpot, RD Station);
• Support the sales team in creating promotional actions and support materials (catalogs, spec sheets, presentations, marketing emails, landing pages, etc.);
• Manage and update communication and sales channels: e-commerce, marketplaces, social media, corporate website, blog, newsletters and email marketing;
• Plan and execute events and promotional activities, both in-person (trade shows, launches, corporate events) and virtual (webinars);
• Monitor performance metrics, prepare reports and present results;
• Produce creative content — copy, graphic assets, press releases, presentations and campaigns;
• Collaborate with other company areas to ensure aligned and strategic communications;
• Create and manage digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads, among others) and traditional media actions (offline, print, events);
• Act as the interface between the company and marketing/communications agencies, ensuring on-time, high-quality deliverables that adhere to branding;
• Perform other activities related to the role as directed by leadership.

Marketing Analyst – Mid-level

• Coordinate institutional and promotional marketing strategies, ensuring alignment with the company's objectives and brand positioning;
• Develop, plan, and implement corporate projects that promote innovation, engagement, and the strengthening of organizational culture;
• Manage internal and external communication channels and agencies, ensuring message consistency and effectiveness;
• Manage relationships with the press, stakeholders, and institutional partners, strengthening the company's public image;
• Oversee and implement the creation and execution of communication campaigns, product/service launches, corporate events, trade shows, and internal marketing (endomarketing) initiatives;
• Lead multidisciplinary teams and partner agencies, promoting integration and high performance;
• Prepare briefs, approve graphic and digital materials, and monitor timelines and budgets for communication activities;
• Monitor performance indicators for marketing and communication actions, proposing continuous improvements;
• Support senior leadership in conducting strategic communication initiatives and managing institutional reputation;
• Ensure the application and maintenance of the brand's visual identity across all touchpoints.

Marketing and Communications Coordinator

Procurement

• Execute purchases of materials based on requests received via e-mail, regular schedules, or by monitoring minimum stock levels;
• Issue purchase orders and follow the approval workflow;
• Contact suppliers to obtain quotes for prices, payment terms and delivery lead times; prepare comparison charts and issue purchase orders, monitoring progress until material delivery;
• Support supplier qualification and onboarding of new suppliers;
• Keep supplier and purchase records up to date in the procurement system;
• Collaborate with internal departments (Engineering, Production, Quality, Finance) to ensure procurement needs are met;
• Contribute to cost-reduction initiatives and continuous improvement;
• Must be committed to the objectives, targets and programs of VIAPOL's Integrated Policy;
• Perform other duties related to the role as assigned by your supervisor.

Marketing Analyst – Mid-level

Marketing and Communications Coordinator

Junior Buyer – Procurement