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About the role
Key responsibilities & impact- Serve as the primary strategic lead for B2B and ABM campaigns
- Develop account-based targeting strategies
- Translate client objectives into full-funnel programmatic strategies
- Lead client conversations
- Maintain hands-on knowledge of DSP platforms
- Analyze performance across DSPs and CRM integrations
- Develop B2B/ABM audience strategies
- Partner with Sales on proposals and RFPs
- Act as the quarterback across CS, Trading, AdOps, and Sales
Requirements
What you’ll need- Demonstrated expertise in B2B marketing strategy
- Experience with Account-Based Marketing (ABM)
- Strong proficiency in programmatic advertising
- Hands-on experience managing and optimizing campaigns
- Advanced capability in log-level data analysis
- Experience sourcing and leveraging third-party data
- Proven ability to conduct advanced campaign analysis
- Excellent executive communication skills
- Strong cross-functional leadership experience
Benefits
Comp & perks- Health insurance
- Remote work options
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketing strategyAccount-Based Marketing (ABM)programmatic advertisingcampaign managementlog-level data analysisthird-party data sourcingcampaign analysis
Soft Skills
executive communicationcross-functional leadership