Director, Public Safety Sales

VIA

Director of Public Safety Sales managing sales lifecycle in Public Safety sector. Collaborating with cross-functional teams while ensuring protection of commercial interests and mission needs.

Posted 5/4/2026full-timeWashington • District of Columbia, Washington • 🇺🇸 United StatesLead💰 $175,000 - $225,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the complete go-to-market lifecycle for Public Safety solutions (e.g., GHOST™) within your assigned Area of Responsibility (AOR). You are the primary owner of sales forecasting, pipeline hygiene, and CRM management.
Design and manage tailored capture programs. You drive the end-to-end proposal lifecycle, facilitating the collaborative decision-making process for pricing strategies, contract terms, and procurement platform utilization (e.g., GSA, Carahsoft).
Act as the primary bridge to other VIA resource teams - Sales, Marketing, and Legal - to ensure your territory’s contracts align with company-wide pricing and IP protection standards.
Manage territory-specific strategic partnerships, including state-level government relations firms and lobbyists, to accelerate go-to-market efforts.
Partner with Client Delivery to lead the post-sale relationship regarding contract renewals, expansion opportunities, and administrative compliance.

Requirements

What you’ll need

A proven track record in enterprise software solution sales, navigating the complex administrative and legal hurdles of state and local procurement
Experience with the acquisition of multi-year, multi-million dollar annual contracts and driving strategic customer expansion
Demonstrated experience in independently managing complex multi-party dynamics, particularly within government or public sector environments
A respected leader within the Public Safety community with an extensive network of end-users, decision-makers, and funding sources.
Recognized for professional integrity and a mission-driven approach that makes you a sought-after partner for high-stakes initiatives
Experience working with cross-functional teams
Expert at presenting a clear "vision of success" that aligns enterprise software solutions with specific customer operational needs
Exceptional ability to diagnose complex customer pain points and translate solution capabilities into high-impact business value and ROI
Skilled at framing solution advantages against competitors by anchoring solution features to the customer’s long-term strategic goals
Proven ability to develop high-stakes briefing materials and sales collateral that resonate with the target audience
Excellent problem-solving skills with the capacity to conceptualize and execute sophisticated sales campaigns
Strong organizational skills with a proven ability to manage multiple priorities, cross-functional inputs, and rigorous deadlines effectively

Benefits

Comp & perks

This role offers a $175,000–$225,000 base salary plus very competitive incentive package
401(k) plan with up to 5% employer contribution
A fully funded, top-tier health benefits plan, including vision and dental coverage, fully covered from day one, for your whole family
Flexible Vacation Policy with no set annual limit or accrual period, Summer Fridays, and an extended holiday period in December.
Paid parental leave, supporting new parents and families.
Ability to enjoy the best of both worlds with flexibility to work from home as needed, as well as access to four well-located offices, designed for collaboration and stocked with everything you could need.
Opportunities to work remotely from eligible locations for up to 2 months per year
Individualized growth opportunities, including internal and external mentorship panels, custom goals and feedback sessions, and/or access to learning and development programs, including VIA’s unrivaled leadership program
A dedicated wellness advisor to help you navigate the programs and opportunities available at VIA
Benefits to support commuting costs
In-person events to foster team bonding and collaboration across different teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales forecastingpipeline hygieneCRM managementproposal lifecycle managementpricing strategiescontract terms negotiationprocurement platform utilizationenterprise software solution salescontract renewalscustomer expansion

Soft Skills

leadershipcollaborative decision-makingproblem-solvingorganizational skillscommunicationrelationship managementstrategic thinkingvision presentationdiagnosing customer pain pointsexecuting sales campaigns