Marketing Manager
Vi
full-time
Posted on:
Location Type: Hybrid
Location: Munich • Germany
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About the role
- You develop marketing strategies and initiatives for topics related to IT and business applications and implement them independently — including topics from the SAP and ERP space.
- Together with the responsible business units, you plan customer‑oriented journeys that accompany our target groups across all touchpoints.
- You create relevant and effective content for the website, social media, e‑mail campaigns, webinars and events — always with a focus on lead generation and clear audience targeting.
- You design and produce various content formats that optimally support our corporate and product strategy.
- You coordinate between internal stakeholders, corporate marketing, sales and technical experts to ensure consistent communication.
- Evaluating, analysing and optimising your marketing activities are also part of your responsibilities.
- You create and design persuasive presentations as well as content for internal communications.
- You organise and coordinate external events — from preparation through execution to follow‑up.
Requirements
- Degree in Marketing/Communications or a comparable qualification
- Several years of marketing experience in the IT environment / with digital business applications
- Very good understanding of software solutions, IT services and B2B technology (ideally familiar with SAP, Microsoft Dynamics or Oracle)
- Experience with integrated B2B campaigns
- Confident user of Office and common CRM/marketing tools
- Fluent in German and English
- Service‑oriented, organised, independent and a team player
Benefits
- Participation in the company share programme, including subsidised free shares and support for occupational pension schemes
- Flexible working models (e.g. part‑time, flexitime, trust‑based hours, 4‑day week, …) and the option to work remotely
- Access to an external employee assistance platform for all life situations (e.g. support for caring for relatives, childcare services, help with personal or professional issues, …)
- Health prevention measures and sports offers, e.g. subsidies for gym memberships or bike‑leasing
- Numerous training and development opportunities in our VINCI Academy for your individual professional and leadership career
- Purchasing discounts with over 700 well‑known suppliers
- Regular company events (Christmas party, summer party, …)
- State‑of‑the‑art work equipment to support you in your daily work (laptop, smartphone, company car…) and, of course, free drinks and fresh fruit
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategieslead generationcontent creationB2B campaignspresentation designevent coordinationdata analysisaudience targetingdigital business applicationssoftware solutions
Soft Skills
service-orientedorganisedindependentteam playercommunication
Certifications
degree in Marketingdegree in Communications