VF Corporation

Account Manager

• Lead Vans’ complex and fastest-growing digital wholesale partnerships
• Own the commercial strategy, execution, and performance of Amazon and select online wholesale partners
• Develop and execute account-level growth strategies
• Partner closely with Marketing and Media teams to shape retail media and demand generation strategies
• Oversee forecast accuracy, order book health, replenishment performance, and in-season execution
• Serve as the internal Amazon and digital marketplace expert
• Deliver ongoing marketplace intelligence

Senior Strategic Account Manager, Amazon – Digital Commerce

Frontend Engineer

• Define and execute a multi-brand frontend engineering vision that delivers differentiated, high-performance digital experiences for all VF brands across web, mobile, social commerce, and AI-powered answer engines (e.g., Agentic Checkout on Google AI, ChatGPT Shopping, Perplexity).
• Architect and evolve a composable, headless commerce frontend leveraging modern frameworks (Vue/React/Next.js, React Native) and MACH architecture principles (Microservices, API-first, Cloud-native, Headless) that enables rapid brand-specific customization on a shared platform foundation.
• Drive the adoption of structured content, semantic markup, and product knowledge graphs that make VF’s brand and product content discoverable, rank-able, and consumable by both traditional search engines and AI answer engines - a critical imperative as consumer discovery patterns shift.
• Pioneer rich, interactive product storytelling experiences—including virtual try-ons for footwear, shoppable adventure content for The North Face, AI-generated editorial for Vans’ cultural campaigns etc. - that elevate each brand’s unique identity and drive conversion.
• Embed AI and Gen AI capabilities across the frontend and content engineering lifecycle, including AI-assisted development (Copilot, Claude), automated testing, intelligent content generation.
• Partner with VF’s Data teams to integrate real-time personalization, recommendation engines, visual search, conversational commerce, into all consumer-facing surfaces - tailored to each brand.
• Lead the development of AI-native content pipelines that automate product description generation, image optimization, alt-text creation, social copy, and multi-language localization at scale.
• Evaluate, pilot, and scale emerging AI technologies (LLMs, multi-modal models, agentic AI workflows) to create competitive advantage in the consumer experience.
• Build and maintain a frontend platform and multi-brand component design system that enables teams to launch, iterate, and customize experiences rapidly while preserving brand distinctiveness.
• Establish a content-as-a-platform strategy with centralized CMS, reusable modules, and brand-specific templating that supports rapid content creation across ecommerce, social (TikTok Shop, Instagram, Pinterest), email, and emerging channels.
• Ensure digital experiences are localized, performant, and culturally resonant across VF’s regions and drive operational efficiency through shared services, reusable libraries, and platform automation that reduce duplication without compromising the creative flexibility each brand requires.
• Lead, mentor, and grow a globally distributed team of 50+ engineers across frontend web, mobile, and content engineering disciplines.
• Manage engineering budgets, vendor relationships (CDN, CMS, Mobile), and build-vs-buy decisions for the frontend technology ecosystem, optimizing for VF’s cost transformation goals.

Senior Strategic Account Manager, Amazon – Digital Commerce

Director, Frontend, Content and Mobile App Engineering