Senior Key Account Manager

VF Corporation

Senior Key Account Manager managing Italian Sporting Goods accounts for The North Face. Leading brand elevation and sales for key accounts while developing strategic partnerships.

Posted 6/7/2026full-timeMilan • 🇮🇹 ItalySenior💰 €53,200 - €66,500 per yearWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Developing and build strong strategic partnerships with relevant accounts.
Owning & leading the strategic account plan, ensure complete execution and align seasonal initiatives to the overall EMEA GTM strategy.
Driving the in-store Brand presence, to ensure excellent Brand consumer awareness, connection and experience
Leading the development and implementation of account specific marketing plans.
Lead and develop a small team across multiple markets, ensuring alignment with strategic priorities and effective execution
Planning, controlling and executing activities to hit the required sales and qualitative targets
Driving the seasonal selling 'Go to Market' process.
Driving the assortment planning process within the defined distribution policy with the account, to ensure market differentiation, in order to build the base for future sustainable profitable growth.
Drive profitable and sustainable market-share growth, developing seasonal accounts plans (assortments, forecasts and scenario plans) driven by an in-depth category, account, brand and marketplace knowledge
Drive an effective marketplace differentiation ensuring brand distribution and segmentation policies are respected
Ensure a smooth internal flow of communication on assigned accounts by providing constant updates to main stakeholders on business results, needs, opportunities and relationship status

Requirements

What you’ll need

Deep knowledge and understanding of the Lifestyle industry and its distribution in Italy
Strong influencing skills with the ability to operate effectively within a complex matrix organisation
Ability to work at a strategic level with the accounts while maintaining strong control over executional detail.
Strong stakeholder management and negotiation skills
Experienced in Word, Excel, PowerPoint and Outlook
Strong analytic skills
Ability to prioritise and plan effectively
A proactive "Hands on" approach
Fluent in English
A formal education and subsequent University Bachelor or Master's degree in Economics are nice to have, but we are most interested in your total experience and professional achievements.

Benefits

Comp & perks

A supportive feedback-based culture where respect and integrity guide us in what we do
An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
Be part of an iconic outdoor and lifestyle brand in a multi brand, multi countries organization
A discount card with 50% on all VF brands
Break out areas offering complimentary hot drinks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

strategic account planningmarketing plan developmentassortment planningsales target executionmarket differentiationcategory knowledgeforecastingscenario planning

Soft Skills

influencing skillsstakeholder managementnegotiation skillsanalytical skillsprioritizationplanningproactive approachteam leadership

Certifications

Bachelor's degreeMaster's degree in Economics