Principal Project Manager, Transformation – Go To Market

VF Corporation

Principal Project Manager leading GTM process transformation initiatives across VF Corporation globally. Focused on embedding standardized ways of working and improving process efficiency across brands and regions.

Posted 5/23/2026full-timeCalifornia, Colorado • 🇺🇸 United StatesLead💰 $132,192 - $165,240 per yearWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Drive the end-to-end transformation of critical business processes across VF Corporation globally
Lead the transformation of VF’s Go-to-Market (GTM) process
Embed standardized ways of working and improve process efficiency
Partner with brand and regional GTM leads to champion standardized tools and templates
Define and track KPIs to measure GTM process efficiency and effectiveness

Requirements

What you’ll need

Degree in a related field required; Master’s degree (MBA or equivalent) preferred
Minimum of 5–7 years of related experience within consumer-centric, fast-moving companies
At least 3 years in a GTM, transformation, strategy, or PMO leadership role
Proven experience leading GTM or commercial transformation programs within a global organization
Deep understanding of Go-to-Market processes in the apparel, footwear, or fashion industry strongly preferred
Strong cross-cultural collaboration skills

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM processtransformationstrategyPMO leadershipKPI trackingprocess efficiencystandardized toolstemplates

Soft Skills

cross-cultural collaborationleadershippartneringchampioning

Certifications

Master’s degreeMBA