Director of Insights

Vevo

Director of Insights leading audience research and consumer insights for Vevo, a global music video network. Turning multi-source data into strategies supporting sales, marketing, communications, and distribution.

Posted 8/17/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $150,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in quantitative and qualitative research methodologies, translating insights into actionable business strategies. Proficient in data analysis, statistical techniques, and leveraging AI tools to enhance research processes and outcomes.

Highest-signal resume keywords

Consumer InsightsQuantitative Research MethodologiesData AnalysisStatistical Software (SPSS, SAS)Cross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Qualitative Research MethodologiesData ProcessingStatistical TechniquesData VisualizationMarket ResearchAudience AnalysisInsight TranslationResearch Study DesignSupplier ManagementContract Negotiation

Soft Skills

Team CoachingInfluencing SkillsCollaborationSynthesis of Data

Tools & Technologies

LookerEMarketerBrandWatchGlobalWebIndexMRI|Simmons

Industry Keywords

Media AgencyDigital PublisherMulti-Platform MediaContent LandscapeMedia-Industry Trends

About the role

Key responsibilities & impact

Oversee the development of learning agendas, research strategies, and audience intelligence frameworks informing Vevo’s strategic priorities
Lead quantitative and qualitative primary research projects, including supplier management, study design and execution, data analysis and reporting, and company-wide insight socialization
Analyze Vevo’s global audience and viewership trends using first- and third-party data sources and platforms
Develop bespoke research studies and data analyses supporting thought leadership and Vevo’s internal strategy and external market position
Translate insights into go-to-market positioning, audience narratives, category overviews, and market-facing collateral
Identify AI-enabled research and workflow opportunities to reduce costs and accelerate access to insights
Coach and guide a team of researchers managing research studies and data analyses for Vevo’s core business functions

Requirements

What you’ll need

8+ years of relevant consumer insights and/or market research experience, preferably at a media agency or digital publisher/brand
Expert knowledge of quantitative and qualitative research methodologies
Ability to translate research and insights into business solutions
Deep familiarity with global syndicated research partners such as eMarketer, BrandWatch, GlobalWebIndex, and MRI|Simmons
Proficiency in data analysis and statistical techniques
Experience with data processing and visualization tools such as Looker
Experience with statistical software such as SPSS or SAS
Effective cross-functional leadership skills and ability to influence and align teams
Ability to translate data analysis into actionable insights and strategies
Ability to synthesize data from multiple sources to identify consumer and business implications
Knowledge of the multi-platform media and content landscape and current media-industry trends
Experience managing third-party research vendors through contract negotiation and project execution
Broad understanding of AI tools and ability to apply them responsibly across the research process

Benefits

Comp & perks

Competitive compensation and benefits packages
Premier access to music content and new releases of original media content
Hybrid work model