VETRO, Inc.

VP of Marketing

VETRO, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Portland • Maine • United States

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Job Level

Lead

About the role

  • Reporting to the President, the Vice President of Marketing is both a strategic and hands-on leader responsible for building and scaling a high-performing marketing organization that drives pipeline, revenue growth, and market leadership.
  • Own the end-to-end marketing strategy, leveraging an omni-channel approach that includes demand generation, ABM, events, content, product marketing, customer marketing, social, digital, sales enablement, and more.
  • Align closely with Sales, Product, and Customer to ensure a cohesive go-to-market strategy and consistent revenue impact.

Requirements

  • 10–15+ years of progressive B2B SaaS marketing experience, including senior leadership roles.
  • Proven track record of scaling marketing in a growth-stage SaaS company (ideally from ~$20M to $50M+ ARR).
  • Strong expertise in demand generation and pipeline ownership.
  • Experience executing omni-channel marketing strategies across digital, events, content, and product marketing.
  • Deep understanding of SaaS metrics (ARR, CAC, LTV, conversion rates, pipeline velocity).
  • Demonstrated success partnering with Sales to drive revenue outcomes.
  • Experience building and leading high-performing teams.
  • Data-driven mindset with strong analytical and problem-solving skills.
  • Strong communicator with the ability to convey complex ideas with clarity, confidence, and authority.
  • Preferred Qualifications: Experience in either Fiber Management or in selling software solutions into Telcom; Background in both PLG (product-led growth) and sales-led motions.
Benefits
  • Comprehensive benefits package including health insurance, retirement plans with 401K match, remote work stipend, Learning & Development fund, and flexible vacation and PTO.
  • Professional development opportunities and career growth within an innovative and rapidly growing company.
  • Flexible work arrangements with a remote-first approach.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS marketingdemand generationpipeline ownershipomni-channel marketingdigital marketingevent marketingcontent marketingproduct marketingSaaS metricsdata analysis
Soft Skills
leadershipcommunicationanalytical skillsproblem-solvingteam buildingstrategic thinkingcollaborationclarity in conveying ideasconfidenceauthority