VP of Marketing

VETRO, Inc.

VP of Marketing managing end-to-end marketing strategy for VETRO, Inc, a leader in broadband infrastructure. Building a high-performing marketing organization for demand generation and revenue growth.

Posted 4/11/2026full-timePortland • Maine • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Reporting to the President, the Vice President of Marketing is both a strategic and hands-on leader responsible for building and scaling a high-performing marketing organization that drives pipeline, revenue growth, and market leadership.
Own the end-to-end marketing strategy, leveraging an omni-channel approach that includes demand generation, ABM, events, content, product marketing, customer marketing, social, digital, sales enablement, and more.
Align closely with Sales, Product, and Customer to ensure a cohesive go-to-market strategy and consistent revenue impact.

Requirements

What you’ll need

10–15+ years of progressive B2B SaaS marketing experience, including senior leadership roles.
Proven track record of scaling marketing in a growth-stage SaaS company (ideally from ~$20M to $50M+ ARR).
Strong expertise in demand generation and pipeline ownership.
Experience executing omni-channel marketing strategies across digital, events, content, and product marketing.
Deep understanding of SaaS metrics (ARR, CAC, LTV, conversion rates, pipeline velocity).
Demonstrated success partnering with Sales to drive revenue outcomes.
Experience building and leading high-performing teams.
Data-driven mindset with strong analytical and problem-solving skills.
Strong communicator with the ability to convey complex ideas with clarity, confidence, and authority.
Preferred Qualifications: Experience in either Fiber Management or in selling software solutions into Telcom; Background in both PLG (product-led growth) and sales-led motions.

Benefits

Comp & perks

Comprehensive benefits package including health insurance, retirement plans with 401K match, remote work stipend, Learning & Development fund, and flexible vacation and PTO.
Professional development opportunities and career growth within an innovative and rapidly growing company.
Flexible work arrangements with a remote-first approach.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS marketingdemand generationpipeline ownershipomni-channel marketingdigital marketingevent marketingcontent marketingproduct marketingSaaS metricsdata analysis

Soft Skills

leadershipcommunicationanalytical skillsproblem-solvingteam buildingstrategic thinkingcollaborationclarity in conveying ideasconfidenceauthority