Email Marketing Manager
Vetcove
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $70,000 - $90,000 per year
About the role
- Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce email performance, transitioning from mass email blasts to targeted, personalized campaigns that drive measurable ROI and incremental revenue.
- Build and optimize audience segments and automated journeys that increase engagement, conversion, and retention aligned with KPI goals.
- Own end-to-end strategy and execution of consumer email initiatives — including campaign ideation, copywriting (subject lines and body content), basic template building, asset coordination, QA, and deployment.
- Collaborate closely with Engineering to define necessary events and triggers and ensure proper data flow to support lifecycle automation.
- Launch and optimize targeted campaigns and customer journeys with clear hypotheses, testing plans, and measurable revenue impact.
- Own the A/B testing roadmap — design experiments, execute tests, track results, and translate insights into actionable improvements.
- Conduct testing across subject lines, messaging, CTAs, segmentation, customer cohorts, send-time optimization, and personalization strategies to increase performance.
- Partner with design and cross-functional stakeholders to evolve creative direction, layouts, and templates using tools like Figma and internal admin systems.
- Manage and maintain the marketing calendar, ensuring alignment with business priorities and collaboration across B2B and consumer marketing teams.
- Produce regular reporting on campaign effectiveness, including opens, clicks, conversions, revenue, lift, unsubscribes, and other core metrics with a focus on incremental impact.
- Measure and analyze the ROI and overall effectiveness of lifecycle marketing initiatives, providing recommendations for scaling what works and iterating where needed.
- Contribute to a small, collaborative team environment by bringing initiative, new ideas, and a strong test-and-learn mindset.
Requirements
- Bachelor’s Degree (required).
- 2–6 years of experience in e-commerce email marketing, experience owning lifecycle and retention campaigns.
- Hands-on experience managing both strategy and execution of email programs, including segmentation, testing, and performance analysis.
- Familiarity with marketing automation tools (experience with platforms like Customer.io or similar systems is a plus, but not required).
- Strong written communication skills with the ability to craft compelling email copy and high-performing subject lines.
- Strong analytical skills with the ability to measure ROI, interpret data, and translate insights into action.
- Ability to ideate and execute end-to-end campaigns independently while collaborating cross-functionally.
- Basic design sensibilities and comfort working with tools like Figma and internal admin systems.
- Collaborative mindset and ability to work closely with engineering, product, and cross-functional marketing teams.
Benefits
- 100% remote within the USA
- Medical, Dental, and Vision Insurance
- Automatic 401k contribution
- Employee referral program
- At home office set up
- Bi-annual company retreats
- Open vacation policy
- Equity
- Monthly team events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
e-commerce email marketinglifecycle marketingaudience segmentationA/B testingcampaign ideationcopywritingperformance analysisdata analysisemail program managementtesting strategies
Soft Skills
strong written communicationanalytical skillscollaborative mindsetinitiativecreativitytest-and-learn mindsetindependent executioncross-functional collaborationproblem-solvingadaptability
Certifications
Bachelor’s Degree