Veryon

Director, Demand Generation

Veryon

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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Job Level

Lead

About the role

  • The Director, Demand Generation is responsible for Veryon’s demand generation engine to drive predictable qualified lead volume, pipeline growth and revenue impact
  • Reporting to the VP, Marketing, this role partners closely with Sales, Product Marketing, and Marketing Operations to design and execute integrated demand generation strategies across inbound, outbound, and account-based marketing programs
  • Lead Quarterly Integrated Campaign Planning
  • Develop and own quarterly, multi-channel campaign plans aligned to company growth objectives and bookings priorities
  • Ensure campaign messaging, timing, and targeting align with product priorities and revenue goals
  • Own Pipeline Creation & Acceleration
  • Build and evolve a scalable demand generation engine that creates consistent and predictable qualified pipeline for Sales
  • Partner with Sales leadership to align campaign efforts to enterprise, mid-market, and expansion priorities
  • Establish strong feedback loops between Sales and Marketing to improve pipeline creation, conversion, and acceleration
  • Optimize Performance and Channel Mix
  • Evaluate current marketing performance and present insights on channel effectiveness and optimization strategies
  • Leverage AI to Improve Marketing Performance
  • Actively incorporate AI tools and automation into campaign creation, segmentation, personalization, and performance optimization
  • Support ABM and Enterprise Growth
  • Build and refine account-based marketing (ABM) strategies to support enterprise acquisition and expansion.
  • Ensure campaign efforts align to high-value account strategies

Requirements

  • Extensive experience in demand generation or B2B marketing within fast-paced, high-growth environments
  • Proven experience building and scaling demand generation programs that drive measurable pipeline and revenue impact
  • Demonstrated experience managing campaign teams and event-driven demand programs
  • Strong data-driven mindset with experience defining KPIs, analyzing performance metrics, and optimizing campaigns
  • Experience partnering cross-functionally with Sales, Product Marketing, and Customer Success teams
  • Experience designing and executing quarterly integrated campaign plans
  • Demonstrated ability to diagnose marketing gaps and implement strategic improvement plans
  • Experience managing multi-channel marketing programs across inbound and outbound strategies
  • Strong leadership skills with the ability to influence stakeholders and drive alignment
  • Hands-on experience working with marketing technology platforms such as HubSpot, Salesforce, or similar systems
  • Experience leveraging AI tools within marketing workflows
  • Ability to operate effectively in entrepreneurial and evolving organizational environments
  • Strong communication and presentation skills with executive-level stakeholders.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationB2B marketingcampaign managementperformance metricsKPI definitionmulti-channel marketingaccount-based marketingpipeline creationcampaign optimizationstrategic improvement
Soft Skills
leadershipinfluencecommunicationpresentationcross-functional collaborationdata-driven mindsetproblem-solvingstakeholder alignmentadaptabilitystrategic thinking