Veryon

Senior Vice President, Marketing

Veryon

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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Job Level

Lead

About the role

  • Own Revenue-Aligned Marketing Strategy
  • Develop and execute a marketing strategy tightly aligned to bookings and company growth targets
  • Establish clear KPIs tied to pipeline creation, conversion, and revenue contribution
  • Partner closely with Sales and Product leadership to ensure marketing directly supports go-to-market priorities
  • Oversee and strengthen Veryon’s integrated demand generation engine across digital, outbound, events, and account-based programs
  • Set the strategic direction for quarterly integrated campaign planning aligned to bookings priorities and revenue targets
  • Ensure marketing consistently delivers predictable, scalable pipeline contribution to the business
  • Drive rigorous performance management across channels using data, experimentation, and continuous optimization
  • Oversee the Product Marketing function, defining market positioning, messaging strategy, and competitive differentiation across the Veryon platform
  • Provide strategic guidance for product launches and go-to-market initiatives, ensuring alignment with revenue objectives and growth priorities
  • Guide the evolution of Veryon’s market narrative and brand presence, ensuring consistency, clarity, and impact across global markets
  • Ensure marketing operations, reporting, and attribution frameworks provide clear visibility into pipeline performance and ROI
  • Partner with RevOps and Finance to strengthen forecasting accuracy and funnel transparency
  • Leverage AI and modern marketing technologies to improve campaign performance, speed to execution, and personalization
  • Build and mentor a high-performing marketing organization
  • Establish clarity of ownership, accountability, and performance standards
  • Develop leadership bench strength within the marketing function

Requirements

  • 15+ years of B2B marketing experience, ideally in SaaS or complex enterprise software environments
  • Proven success building and scaling demand generation programs that deliver measurable pipeline and revenue impact
  • Demonstrated ability to build marketing functions that directly influence revenue growth and pipeline generation
  • Experience leading multi-functional marketing teams across demand generation, product marketing, and marketing operations
  • Strong executive presence with experience partnering at the ELT level
  • Deep understanding of full-funnel marketing strategy and revenue attribution
  • Experience operating in private equity-backed or high-growth environments
  • Hands-on orientation with comfort diving into campaign strategy and demand generation performance
  • Experience incorporating AI and modern marketing technologies into marketing workflows
Benefits
  • Flexible working arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationpipeline creationrevenue attributioncampaign strategymarketing operationsproduct marketingperformance managementdata analysisAI in marketing
Soft Skills
leadershipstrategic guidanceexecutive presencementoringaccountabilitycommunicationcollaborationperformance standardsclarityinfluence