Email Marketing Manager
Versapay
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$110,000 - CA$125,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and execute a comprehensive email marketing strategy aligned with business goals.
- Map customer journeys and identify key touchpoints for automated and targeted communication.
- Design, build, and optimize multi-touch nurture streams for different audience segments (industry, persona, funnel stage).
- Manage and deploy campaigns to support top-of-funnel activities, including webinars, content downloads, and event promotions.
- Create targeted campaigns to drive conversions and sales conversations.
- Develop programs for onboarding, feature adoption, upsell/cross-sell, and retention.
- Maintain database health, develop segmentation strategies, and leverage personalization for engagement.
- Continuously test subject lines, copy, CTAs, send times, and design to improve performance.
- Monitor and report on KPIs (open rates, CTR, conversions, pipeline influence) and use insights to iterate strategy.
- Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and ensure compliance with CAN-SPAM, GDPR, etc.
- Partner with content, product marketing, and sales teams to ensure cohesive messaging.
Requirements
- 3–5+ years in email marketing or automation, ideally in B2B/SaaS.
- Proficient in major platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign); specify your expertise.
- Strong understanding of full marketing and sales funnels.
- Skilled in data analysis and trend identification; Google Analytics experience preferred.
- Excellent copywriting and editing focused on conversions.
- HTML/CSS knowledge for email customization highly valued.
- Organized project manager, able to handle multiple tasks independently.
- CRM experience (Salesforce).
- Certified in HubSpot, Marketo, or similar.
- Industry background in Payments, SaaS, or FinTech.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingmarketing automationdata analysiscopywritingHTMLCSSKPI monitoringsegmentation strategiescustomer journey mappingA/B testing
Soft skills
project managementorganizational skillscommunicationcollaborationindependence
Certifications
HubSpot certificationMarketo certification