Marketing Manager – Licensing Sales, m/f/d
Verlag Der Tagesspiegel
full-time
Posted on:
Location Type: Hybrid
Location: Berlin • 🇩🇪 Germany
Visit company websiteJob Level
JuniorMid-Level
About the role
- Strategic communications and campaign development: design, implementation and continuous optimization of B2B marketing campaigns across the entire sales funnel — from awareness through lead nurturing to conversion
- Political audience targeting: develop tailored communications for stakeholders in politics, public administration, associations and companies within the licensing business
- Content communications: editing, distribution and performance analysis of newsletters, press releases and audience-specific formats for customer retention and lead nurturing
- Advisory & cross-functional collaboration: acting as a sparring partner for sales and editorial teams — translating strategic goals into effective communications and marketing measures
- Monitoring & reporting: analysis of relevant marketing and communications KPIs and derivation of concrete recommendations for action
- Trend and topic radar: monitoring current developments in political communication, media and marketing — and implementing innovative impulses
Requirements
- At least 2 years of professional experience in B2B marketing, ideally in the fields of politics, media or associations
- Experience in PR consulting, advertising or political communication is a plus
- Strong understanding of political processes and stakeholder communication
- Experience in strategic storytelling and in targeting communication to political decision-makers
- Confident use of LinkedIn, CRM systems (e.g., Salesforce) and email marketing tools
- Organizational skills, creativity and analytical strength
- Strong communication skills, team orientation and a sense for impact and tone
- Innovative mindset and interest in the intersection of media, politics and business
Benefits
- Creative freedom in a team that values ideas and where you can implement your vision at an innovative media company in the heart of Berlin
- Flat hierarchies with short decision-making paths and direct communication
- Subsidised BVG company ticket and contribution to company pension scheme
- Free digital subscriptions to Tagesspiegel & Tagesspiegel Plus, Handelsblatt and Die Zeit
- Opportunities for professional development through the online platform Masterplan to advance your career
- A 38.5-hour workweek with 30 days' annual leave (for full-time positions) so you have enough time to recharge
- Flexible working hours and up to 50% remote work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingpolitical communicationPR consultingstrategic storytellingaudience targetingcampaign developmentperformance analysislead nurturingcontent communicationsKPI analysis
Soft skills
organizational skillscreativityanalytical strengthstrong communication skillsteam orientationinnovative mindsetsense for impacttone awareness