Marketing

• Strategic campaign development: design, implementation and continuous optimization of integrated B2B marketing campaigns across the entire sales funnel — from awareness and lead nurturing to conversion
• Targeted messaging: develop tailored communications for different audience segments within the licensing business
• Active management and strategic expansion of our LinkedIn sales activities (including Sales Navigator): work closely with the sales team to maximize commercial impact
• Planning, organization and follow-up of trade shows, conferences and industry events with clear sales objectives in mind
• Creation, distribution and performance tracking of audience-specific newsletters: for customer retention and lead nurturing
• Daily sparring partner for the sales team: translate sales objectives into marketing measures, jointly plan campaigns and produce sales-support materials
• Monitoring, reporting and deriving actionable recommendations: based on key marketing and sales KPIs
• Monitoring relevant marketing trends and deriving and implementing innovative measures: to further develop our sales marketing strategy

Marketing Manager – License Sales, Parental Leave Cover

Marketingspezialist – Google Analytics 3

Apprenticeship — Marketing Communications Assistant

Marketing Manager – License Sales (m/f/d)

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