Senior Manager, Global Channel Marketing Programs

Verkada

Strategic leader at Verkada driving global marketing programs for channel partnerships and demand generation. Focused on pipeline growth and integrated marketing initiatives across various functions.

Posted 5/27/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $200,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Define and lead the global strategy for marketing programs across partner marketing, field marketing, incentives, executive engagement, communications and partner demand generation initiatives.
Serve as the primary marketing counterpart to channel Sales leadership and act as the “program czar” for you align and ensure partner marketing-sourced and influenced pipeline goals are achieved to support revenue targets.
Build, execute and measure high-impact regional and global partner programs, including but not limited to:
Partner Enablement
MDF Program and partner investment
Partner-led programs
Incentive and rewards programs
Bring innovative new program to accelerate partner revenue growth
Drive integrated partner marketing programs that create measurable pipeline impact while optimizing collaboration between Corporate Marketing, Demand Generation, Product Marketing, and Sales.
Develop scalable partner marketing programs with strategic channel partners to increase market reach, customer engagement, and pipeline contribution.
Create and operationalize metrics, reporting frameworks, and pipeline accountability processes to measure partner growth, program effectiveness and drive continuous improvement.
Champion a culture of creativity, urgency, operational excellence, and customer obsession across all marketing initiatives.

Requirements

What you’ll need

10+ years of B2B marketing experience, including 5+ years focused on channel marketing.
Proven success building and scaling global and/or regional partner marketing programs that generate measurable pipeline and revenue impact.
Strong experience partnering with channel sales leadership and operating as a trusted advisor to senior stakeholders.
Experience working with channels, alliances, or strategic partners to develop joint go-to-market and customer engagement programs to launch through our partners.
Strong analytical and strategic thinking skills
Entrepreneurial mindset with the ability to thrive in fast-paced, ambiguous, and high-growth environments.
Proven track record executing creative, differentiated, and out-of-the-box partner marketing programs that stand out in competitive markets.
Exceptional cross-functional collaboration, communication, and project management skills.
Willingness to travel approximately 10-15% of the time.
High ownership mentality with strong attention to detail and operational discipline (“Inbox Zero” mindset preferred).

Benefits

Comp & perks

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Wellness/fitness benefits
Healthy lunches provided daily
Commuter benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingchannel marketingpartner marketing programspipeline measurementreporting frameworksprogram effectivenesscustomer engagement programsgo-to-market strategiespartner enablementMDF program

Soft Skills

analytical skillsstrategic thinkingentrepreneurial mindsetcross-functional collaborationcommunication skillsproject managementattention to detailoperational disciplinecreativityurgency