Senior Manager, Marketing Programs

Verizon

Senior marketing programs leader driving Verizon’s experiential, digital, and market expansion campaigns. Managing cross-functional execution, budgets, measurement, and revenue-focused customer experiences.

Posted 8/21/2026full-timeBasking Ridge • Florida, Illinois, Maryland, New Jersey, New York, North Carolina, Texas, Virginia • 🇺🇸 United StatesSenior💰 $105,000 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading experiential events and marketing programs, with a strong focus on ROI evaluation and cross-functional collaboration. Proven ability to manage complex initiatives and synthesize performance data into strategic recommendations.

Highest-signal resume keywords

Experiential Event ManagementMarketing Program OperationsROI Calculation and EvaluationCross-Functional CoordinationProactive Problem-Solving

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing ManagementProject ManagementData SynthesisBudget OversightPerformance Measurement

Soft Skills

Strong CommunicationHigh Sense of UrgencyFlexibilityCollaboration

Industry Keywords

Integrated MarketingSales EnablementDistribution ChannelsMarket ExpansionDigital Marketing

About the role

Key responsibilities & impact

Lead end-to-end execution of experiential events, media, digital, and market expansion programs
Partner with integrated marketing, sales leaders, agency partners, and sales enablement teams
Establish project milestones, streamline briefs, and align launch timelines
Oversee program budgets and allocate marketing assets for optimal utilization and ROI
Use valuation and measurement models to evaluate program ROI
Conduct post-mortems and synthesize performance data into actionable strategic recommendations
Manage multiple complex initiatives simultaneously with little oversight
Ensure deadlines and deliverables align with core revenue drivers
Deliver sales-driving experiences across media, digital, and virtual channels
Collaborate with Marketing, Operations, Legal, Field Sales, Distribution Channels, and Agencies

Requirements

What you’ll need

Bachelor’s degree or four or more years of work experience
Six or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
Six or more years of marketing management experience
Proven focus on distribution channels, marketing program operations, or field enablement
Bachelor’s degree in Marketing, Communications, or Business preferred, or equivalent work experience
Background in planning, managing, and executing large-scale, high-visibility experiential events
Strong cross-functional coordination skills
Proactive problem-solving abilities
High sense of urgency in dynamic settings
Ability to synthesize program data, calculate ROI, and present key takeaways to business partners
Flexibility to take on emerging assignments and pivot project scopes as business needs shift

Benefits

Comp & perks

Medical, dental, and vision insurance
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Premium pay such as overtime, shift differential, holiday pay, and allowances, depending on the role
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Award-winning total rewards package