Senior Integrated Marketing Manager

Verizon

Verizon senior marketing manager leading field enablement and integrated campaigns. Driving market share and revenue through training, events, customer programs, and marketing-tool adoption.

Posted 8/17/2026full-timeIrving • Maryland, New York, North Carolina, Texas, Virginia • 🇺🇸 United StatesSenior💰 $105,000 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales enablement and field marketing, with a strong focus on developing customer-centered training curricula and executing cross-functional marketing campaigns. Proven ability to manage budgets, project requirements, and deliver measurable results in demand generation and market strategy.

Highest-signal resume keywords

Sales EnablementField MarketingProject ManagementCurriculum DesignB2B Go-To-Market Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Training DesignMarketing Campaign ManagementBudget ManagementDemand Generation StrategyCustomer Experience Evaluation

Soft Skills

Strong CommunicationCollaborationPresentation Skills

Tools & Technologies

Marketing ToolsCustomer Presentation Materials

Industry Keywords

Verizon Velocity SellingConsumer MarketingExperiential EventsMarket Hub Marketing Programs

About the role

Key responsibilities & impact

Define and organize execution initiatives across marketing tools, disciplines, and advanced sales skills
Serve as a subject matter expert in business marketing disciplines, including Verizon Velocity Selling
Teach, communicate with, and listen to frontline sales teams and business partners across channels
Strategize, plan, and execute demand-generation and segment-specific programs to grow market share and revenue
Create market- and city-specific messaging highlighting product and solution benefits
Shape strategies, evaluate customer experience, and manage metrics and reporting
Collaborate cross-functionally with Integrated Marketing and Field Marketing teams
Guide teams on event training, customer promotions, and customized offerings
Plan and facilitate internal and external engagements and meetings promoting marketing programs and objectives
Develop customer-centered training curricula and knowledge-reinforcement strategies
Promote national Market Hub marketing programs and tools to increase and track utilization
Build relationships with customer-facing and partnership teams to improve utilization of marketing tools and offerings
Manage local and national programs/projects from initiation through delivery
Manage project requirements, resource allocation, local budgets, and marketing assets for ROI
Update market and sales leaders on marketing initiatives

Requirements

What you’ll need

Bachelor’s degree or four or more years of work experience
Six or more years of relevant experience required through work and/or military experience or specialized training
Six or more years of experience in sales enablement, field marketing, or B2B/consumer go-to-market execution
Experience designing and delivering sales training curricula, enablement tools, and customer presentation materials
Experience managing cross-functional marketing campaigns, local events, and program budgets across national market hubs
Consumer marketing expertise and ability to leverage insights for strategy and programs
Experience planning and executing experiential events
Strong project management skills
Experience managing budgets and marketing assets
Strong communication, collaboration, and presentation skills
Ability to work in a hybrid arrangement with at least three days per week in the office

Benefits

Comp & perks

Medical, dental, and vision benefits
Short- and long-term disability insurance
Basic life insurance
Supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Premium pay opportunities, including overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Hybrid work arrangement with work from home and at least three days per week in the office