Senior Manager, Digital Media Advertising Operations

Verizon

Verizon digital media ad operations leader owning site tagging and CAPI strategy. Optimizing advertising integrations, privacy compliance, and enterprise data infrastructure.

Posted 8/14/2026full-timeNew York City • New Jersey, New York • 🇺🇸 United StatesSenior💰 $115,500 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in site tagging and CAPI strategy, ensuring compliance with legal and privacy standards while optimizing data integration processes. Proficient in managing technical implementations and providing guidance to align tagging with campaign objectives.

Highest-signal resume keywords

Tag Management SystemsData Onboarding PlatformsCAPI IntegrationsLegal and Privacy RegulationsContract Negotiations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Tag Management SystemsData Onboarding PlatformsCAPI IntegrationsHashingData-Sharing MethodsQuerying Data WarehousesMedia Tracking DeploymentTechnical TroubleshootingData ProtectionIntegration Optimization

Soft Skills

CollaborationTechnical GuidanceProblem-SolvingCommunicationLeadership

Tools & Technologies

TealiumAdobeGoogle Tag ManagerLiveRampEpsilonBigQueryCM360InnovidWorkfrontAsana

Industry Keywords

TelecomData PrivacyGovernance StandardsMedia Buying PlatformsContract Scopes

Tech Stack

Tools & technologies

BigQuery

About the role

Key responsibilities & impact

Own Verizon’s site tag and CAPI strategy and implementation
Lead end-to-end implementation of website pixels and tags, including requirements gathering, resourcing, troubleshooting, and QA
Kick off new integrations and enhance existing integrations
Optimize Verizon’s site tagging and CAPI infrastructure
Partner with Verizon Privacy and Legal to ensure compliance with governance standards
Collaborate with technical data teams to establish integrations according to Verizon and partner requirements
Work with Verizon Sourcing to ensure contracts cover specific use cases and terms
Provide technical guidance to digital media leaders so tagging and CAPI align with campaign KPIs, leadership expectations, and business goals
Report to the Associate Director of Adtech

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Six or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
Hands-on experience with Tag Management Systems such as Tealium, Adobe, or Google Tag Manager
Experience deploying media tracking through tagging and Online CAPI
Hands-on experience with data onboarding platforms such as LiveRamp or Epsilon
Experience implementing Offline CAPI integrations across digital media platforms
Technical understanding of hashing, PII protection, and data-sharing methods such as SFTP and APIs
Familiarity with Legal and Privacy regulations and their impact on data sharing
Familiarity with contract negotiations involving scopes of work and data-processing terms
Preferred: experience querying data warehouses such as BigQuery
Preferred: experience with media buying platforms across Display, Video, Social, and Search, such as The Trade Desk, DV360, Google Ads, TikTok, or Meta
Preferred: hands-on experience with ad servers such as CM360 or Innovid
Preferred: familiarity with telecom-specific Legal and Privacy regulations and their impact on data sharing
Preferred: fluency in project management systems such as Workfront, Asana, or Jira

Benefits

Comp & perks

Medical, dental, and vision benefits
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Award-winning total rewards package
Potential premium pay, including overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service