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Verizon

Senior Manager, Digital Media Advertising Operations

Verizon

Verizon senior manager leading site tagging and CAPI operations for digital media advertising. Optimizing tracking integrations, privacy compliance, and campaign measurement infrastructure.

Posted 8/14/2026full-timeNew York City • New Jersey, New York • 🇺🇸 United StatesSenior💰 $115,500 - $201,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in site tagging and CAPI strategy implementation, ensuring compliance with legal and privacy regulations while optimizing integrations for digital media campaigns. Proficient in managing technical data requirements and collaborating with cross-functional teams to achieve business goals.

Highest-signal resume keywords
Tag Management SystemsData Onboarding PlatformsCAPI IntegrationsLegal and Privacy RegulationsMedia Buying Platforms

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Tag Management SystemsData Onboarding PlatformsCAPI IntegrationsData WarehousingMedia TrackingHashingAPIsSFTPContract NegotiationProject Management
Soft Skills
CollaborationTechnical GuidanceTroubleshootingRequirements GatheringCommunication
Tools & Technologies
TealiumAdobeGoogle Tag ManagerLiveRampEpsilonBigQueryCM360InnovidWorkfrontAsana
Industry Keywords
Telecom IndustryData Sharing MethodsGovernance StandardsDigital Media PlatformsCampaign KPIs

Tech Stack

Tools & technologies
BigQuery

About the role

Key responsibilities & impact
  • Own Verizon's site tag and CAPI strategy and implementation
  • Oversee end-to-end implementation of website pixels and tags, including requirements gathering, resourcing, troubleshooting, and QA
  • Kick off new integrations and enhance existing integrations
  • Optimize site tagging and CAPI infrastructure for Verizon's needs
  • Partner with Verizon Privacy and Legal to ensure compliance with governance standards
  • Work with technical data teams to establish integrations meeting Verizon and partner requirements
  • Collaborate with Sourcing to ensure negotiated contract terms cover specific use cases and terms
  • Provide technical guidance to digital media leaders so site tagging and CAPI setup align with campaign KPIs, leadership expectations, and business goals
  • Report to the Associate Director of Adtech

Requirements

What you’ll need
  • Bachelor's degree or four or more years of work experience
  • Six or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
  • Hands-on experience with Tag Management Systems such as Tealium, Adobe, or Google Tag Manager
  • Experience deploying media tracking through tagging and Online CAPI
  • Hands-on experience with data onboarding platforms such as LiveRamp or Epsilon
  • Experience implementing Offline CAPI integrations across digital media platforms
  • Technical understanding of hashing, PII protection, and data sharing methods such as SFTP and APIs
  • Familiarity with Legal and Privacy regulations and their impact on data sharing
  • Familiarity with contract negotiations involving scopes of work and data processing terms
  • Experience querying data warehouses such as BigQuery
  • Hands-on experience with media buying platforms across Display, Video, Social, and Search, such as The Trade Desk, DV360, Google Ads, TikTok, and Meta
  • Hands-on experience with ad servers such as CM360 and Innovid
  • Familiarity with Legal and Privacy regulations within the telecom industry
  • Fluency in project management systems such as Workfront, Asana, or Jira

Benefits

Comp & perks
  • Medical, dental, and vision benefits
  • Short- and long-term disability insurance
  • Basic and supplemental life insurance
  • AD&D insurance
  • Identity theft protection
  • Pet insurance
  • Group home and auto insurance
  • Matched 401(k) savings plan
  • Up to 8 company-paid holidays per year
  • Up to 6 personal days per year
  • Paid parental leave
  • Adoption assistance
  • Tuition assistance
  • Other incentives
  • Award-winning total rewards package
  • Premium pay opportunities such as overtime, shift differential, holiday pay, and allowances
  • Up to 15 days of vacation per year for newly hired employees, increasing with additional service