Senior Digital Media Strategist, Programmatic

Verizon

Programmatic media strategist shaping Verizon’s digital advertising strategy across channels and platforms. Optimizing campaigns, guiding technology adoption, and partnering across teams to improve customer experiences.

Posted 8/13/2026full-timeNew York City • New Jersey, New York • 🇺🇸 United StatesSenior💰 $91,500 - $159,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing programmatic media strategies, optimizing campaigns across various platforms, and leveraging data-driven insights to enhance digital marketing effectiveness. Proficient in managing programmatic buying channels and educating teams on evolving technologies and methodologies.

Highest-signal resume keywords

Programmatic Media StrategySelf-Serve Programmatic Channels ManagementData-Driven Targeting and OptimizationExperience with Yahoo, Google, Amazon, and Trade DeskKnowledge of Programmatic Buying Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic Media PlanningCampaign Execution and OptimizationData-Driven Media TechnologyProgrammatic Buying StrategiesAd Verification Tools

Soft Skills

Project ManagementInfluencing Across Teams

Tools & Technologies

LiverampAdobe AAMEpsilonAcxiomIASDoubleVerifyMoat

Industry Keywords

Digital MarketingBranded Content ChannelsCPMCPCCPA

About the role

Key responsibilities & impact

Develop and execute innovative programmatic media strategies and campaigns with Verizon’s marketing team
Oversee programmatic media planning across platforms for select Verizon business units
Drive product roadmaps and expand programmatic capabilities with Yahoo and other partners
Partner with Brand, Business, Search, Social, and Analytics media leaders to support activations
Support Operations, Experience, Technology, and CRM partner units in improving digital experiences across touchpoints
Educate internal teams and leadership on programmatic technology evolution, marketplace developments, and applicable technologies
Manage programmatic media execution and optimization across all inventory types to achieve brand and business objectives

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Four or more years of relevant experience required, demonstrated through work, military experience, or specialized training
Experience in programmatic media strategy and investment in marketing, agency, or consultative services
Experience managing self-serve programmatic channels including display, video, social, dOOH, audio, and native
Experience with Yahoo, Google, Amazon, and Trade Desk buying platforms and formats
Experience in data-driven targeting and reach strategy
Experience with programmatic buying in agency trading desks, management consultancies, or in-house brand environments
Knowledge of TV, audio, OOH, display, digital video, social media, and branded content channels
Knowledge of programmatic media evolution and buying methodologies including CPM, CPC, and CPA
Experience recommending technology adoption based on the programmatic technology landscape
Experience building and executing programmatic buying strategies
Experience applying data to optimize programmatic buys
Experience leading data-driven media technology such as Liveramp, Adobe AAM, Epsilon, or Acxiom
Experience with ad verification and brand safety tools such as IAS, DoubleVerify, or Moat
Ability to manage projects across multiple stakeholders and influence across divisions, departments, and teams

Benefits

Comp & perks

Medical, dental, and vision benefits
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives and award-winning total rewards package
Potential premium pay such as overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service