Senior Manager, Digital Media

Verizon

Senior Manager leading programmatic and paid social media at Verizon, a telecommunications company. Directing strategy, campaigns, technology, agency partnerships, and an in-house team.

Posted 8/13/2026full-timeNew York City • New Jersey, New York • 🇺🇸 United StatesSenior💰 $115,500 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading programmatic and paid social media strategies, optimizing campaigns, and managing high-performing teams. Proficient in data analysis, budget management, and stakeholder collaboration to drive innovative digital marketing solutions.

Highest-signal resume keywords

Programmatic Media StrategyPaid Social Media ExecutionData Analysis and ReportingTeam LeadershipBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic Buying StrategyData-Driven TargetingCampaign OptimizationFinancial Record ManagementAdvertising Channel Knowledge

Soft Skills

Interpersonal SkillsPresentation Skills

Tools & Technologies

Google Campaign ManagerLiveRampAdobe AAMEpsilonAcxiomIASDoubleVerifyMoat

Industry Keywords

Digital Media StrategyProgrammatic AdvertisingSocial Media BuyingAgency Relationship ManagementMarketplace Development

About the role

Key responsibilities & impact

Lead digital, programmatic, and paid social media strategy, execution, and optimization across all inventory types
Structure, build, and lead a team of strategists executing programmatic and paid social activations
Partner with agency teams to enable digital activations through effective delivery paths
Educate internal leadership on emerging technologies and the evolution of programmatic and paid social buying
Influence stakeholders across media implementation, technology, and operations
Own, develop, and execute innovative programmatic and paid social strategies
Oversee campaign planning and activation, ensuring digital strategy meets standards and KPIs
Partner with media partners on product roadmaps and expanded marketplace capabilities
Collaborate with media leaders, agencies, and Verizon partner units to execute strategy and improve digital experiences
Inform internal teams about marketplace developments, technology, creative, and audience approaches
Analyze data, optimize campaigns, and ensure campaign goals are met
Manage agency relationships, resources, budgets, and financial records

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Six or more years of relevant experience required
Work and/or military experience, or specialized training may demonstrate the required experience
Marketer, agency, or consultative services experience in programmatic media strategy and investment
Experience with analysis and reporting
Experience leading projects across multiple stakeholders
Experience managing a high-performing team
Fluency in data-driven targeting and reach strategy
Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
Ability to manage self-serve programmatic and social channels and launch new channels
Experience with Google, Amazon, Yahoo, Facebook/Instagram, Snap, Twitter, and Pinterest buying platforms and formats
Experience with LiveRamp, Adobe AAM, Epsilon, or Acxiom
Experience with Google Campaign Manager or Innovid
Knowledge of IAS, DoubleVerify, or Moat ad-verification and brand-safety tools
Experience managing programmatic budgets of at least fifty million dollars
Programmatic leadership experience within agency trading desks, management consultancies, or brands with in-house programmatic capabilities
Experience recommending technology adoption based on the programmatic technology landscape
Experience managing agency relationships and resources
Experience building and executing programmatic buying strategy
Ability to maintain accurate financial records
Ability to analyze data, optimize campaigns, and ensure campaign goals are met
Strong interpersonal and presentation skills

Benefits

Comp & perks

Medical, dental, and vision coverage
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives and award-winning total rewards package
Potential premium pay such as overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service